Scaling With People Stop Selling, Start Listening with Todd Schuchart
What if the fastest way to grow isn’t a new channel, but a new mindset? We sit down with founder Todd Schuchart for a candid masterclass on turning chaos into compounding growth by optimizing the only two things you fully control: your conversations and your decisions. From the first four seconds of a sales call to the last line on your P&L, Todd breaks down the simple, repeatable systems that convert curiosity into customers without gimmicks.
We start where most founders stumble—crickets after launch—and recast silence as signal. Todd shows how to publish, present, and then truly listen so you can refine what you say, who you target, and how you deliver. You’ll learn why “tell me more about that” is a high-precision tool that moves prospects from 40,000 feet to actionable detail, and how permission-based openings, tone-matching, and genuine curiosity dismantle resistance. Instead of chasing shiny objects, we build a loop where every confused question becomes a prompt to make the next conversation clearer and shorter.
Then we dig into the revenue that’s already yours. Hidden inside most CRMs is a goldmine of mislabeled “no.” Todd outlines a step-by-step approach to database reactivation—export, dedupe, clean, retrain, reissue—that can produce meaningful cash flow without buying new leads. We reframe metrics, too: cost per lead is a vanity number; customer acquisition cost is the lever. A $50 lead that closes in three touches outperforms a $10 lead that needs 30, and until you measure CAC by stage, you’re guessing. We connect this discipline to pricing boundaries and the courage to reject squishy deals that drain margin and attention.
If your thinking isn’t liquid, your company won’t be. We challenge you to revisit your ideal client profile, admit when an offer misses, and reposition around better, faster, cheaper where it makes strategic sense. And because energy fuels execution, Todd shares a mindset reset—score points, not dollars—to bring back focus and joy. Subscribe for more bold, unfiltered strategies, share this with a founder who’s building something big, and tell us: what will you optimize first?