257 - How to use Instagram to close $50M in sales (with Shannon Gillette)

Obviously, we’ve seen people use Instagram before, but we’ve never seen anyone use it quite as well as Shannon Gillette. She’s a self-admitted perfectionist who only receives 5-star reviews from her clients—and her videos and Instagram stories reflect her commitment to high-quality content. In this episode, Shannon shares the strategies she’s used on Instagram to become one of the top 15 agents in a field of 55,000.

 

And when you check out the show notes, you’ll get more in-depth information and added details not included in the episode. Visit https://remindermedia.com/podcast/

 

Connect | Resources

Connect with Shannon on Instagram @Shannon_Gillette

Visit her website: https://www.gillettegroupaz.com/

Download our FREE e-book, How to Win at Instagram: https://bit.ly/3iL2W3y

 

[1:59]     Preview

[2:55]     Shannon’s business journey

[5:58]     Transition from new homes sales to resale

[8:10]     Shannon’s lead generation strategy

[9:24]     Golden Nugget: Treat Instagram like a television show

[11:21]   Shannon’s Instagram content strategy

[15:00]   Coping with the fear/reluctance to share personal life

[18:16]   The power of Instagram, growing your following, and evidence of success

[24:12]   Leveraging listing ads

[27:43]   Questions agents need to ask of their marketing and branding

[30:46]   Meeting the challenges of scaling a business

[33:45]   Routines/habits

[35:34]   Advice

[37:40]   Action Item

To learn how to generate more referrals and repeat business, visit: www.remindermedia.com

 

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