AI Shakes Up Big Four Accounting Job Market

Aug 28, 2025

Explore how AI is reshaping the accounting job market, with PwC planning to hire fewer graduates. Discover the balance between automation and human oversight in integrating AI into workflows. Learn about the challenges firms face and the dual nature of job creation versus replacement. Curious about tax enforcement? Hear how HMRC uses AI to detect fraud through social media. Plus, get insights into salary trends and the evolving landscape for accountants.

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ANECDOTE

DIY Hubdoc In An Hour

Blake rebuilt a Hubdoc-style bill-entry flow using ChatGPT/Zapier agents in about an hour.
The agent initially miscategorized a one-to-many deposit and required custom instructions to attempt matching invoices.

ADVICE

Write SOPs Before Automating

Document explicit standard operating procedures before automating tasks.
Provide those instructions to agents so they follow your firm's reconciliation rules and ask humans when unsure.

INSIGHT

Agents Need Narrow, Reliable Tasks

AI agents now work for short, well-scoped tasks and integrations like Zapier make them accessible.
But until reliability hits ~98–99% they struggle with edge cases and last-mile use cases.

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