Ever feel like you’re doing everything “right” but still can’t seem to achieve your goals? You’re not alone. In this episode of 100% Real with Ruby, we’re tackling one of the biggest myths in self-improvement: that setting goals is enough to guarantee success. Spoiler alert—it’s not. The secret lies in what happens beyond the goal-setting phase.

Ruby breaks down why most goals fail after the initial excitement wears off and life gets messy. Whether it’s fat loss, building muscle, or creating balance in your life, success requires more than a checklist. It demands systems, flexibility, and the ability to adapt when things don’t go as planned.

Using real-life examples, actionable strategies, and a dash of humor, Ruby dives into the science of progress—and how to make it permanent. She’ll teach you how to break free from the all-or-nothing mindset, create habits that stick, and build momentum that doesn’t rely on fleeting motivation.

What You’ll Learn in This Episode:

• Why SMART goals sound great but often fail in the real world.
• The overlooked importance of invisible progress and how it’s happening even when you don’t see it.
• Actionable tools like reverse storytelling, WOOP, and if-then planning to stay on track when life throws you off.
• How to replace perfectionism with consistent, meaningful action.
• The power of anti-goals: defining what you don’t want to help clarify what you truly value.

Ruby doesn’t just stop at “how” to achieve your goals; she goes deeper, showing you how to align your habits with your identity and values. It’s not about hitting a number on the scale or crossing something off a list—it’s about becoming the person who makes lasting progress, no matter what.

Who Should Listen?

• Anyone frustrated by repeated cycles of starting and stopping.
• Women who want a no-BS guide to achieving goals without burning out.
• People ready to move past the hype and build real, sustainable progress in every area of life.
• YOU. you <3

This isn’t your typical goal-setting advice. It’s a masterclass in resilience, adaptability, and transformation tailored to your unique life. If you’re tired of setting goals that don’t stick, tune in now to learn how to finally make progress that lasts.