My Amazon Guy Amazon is Suppressing Listings for Title Violations such as the Word "Gift" #41
Product title requirements https://sellercentral-europe.amazon.com/gp/help/GYTR6SYGFA5E3EQC?
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In this video I cover this error "Product Name : The Title has prohibited phrases which is against Amazon policy." And removing the word "gift" solved it.
Title requirements apply to all non-media products on all of Amazon’s worldwide marketplaces. The four criteria that could cause a non-media product to be search-suppressed are:
Titles must not exceed 200 characters, including spaces.
Titles must not contain promotional phrases, such as "free shipping", "100% quality guaranteed".
Titles must not contain characters for decoration, such as ~ ! * $ ? _ ~ { } # | * ; ^ ¬ ¦
Titles must contain product-identifying information, such as "hiking boots" or "umbrella".
Failure to comply with these requirements may cause a product to be suppressed from Amazon search results.
Title length
Amazon generously allows 200 characters for titles, but for better title quality, you should aim for a maximum of 80 characters.
You may notice that different title lengths are listed in our category-specific style guides. These are guidelines only, not strict requirements, based on the preferred, typical title style for product listings in that category. For example, if a category-specific style guide recommends a title length of 150 characters, a product will not be suppressed from search for having a title over 150 characters long, as long as it stays within the limit of 200 characters.
Tips
Good title quality is a key factor to ensuring a positive customer experience on Amazon. Below are additional tips for improving the quality of your titles. We will only search-suppress products with titles that violate one of the four requirements listed above, but we strongly encourage adherence to the following title standards:
Titles should be concise. We recommend fewer than 80 characters.
Don't use ALL CAPS.
Capitalise the first letter of each word except for prepositions (in, on, over, with), conjunctions (and, or, for), or articles (the, a, an).
Use numerals: "2" instead of "two".
Don't use non-language ASCII characters such as Æ, ©, or ®.
Titles should contain the minimal information needed to identify the item and nothing more.
Don't use subjective commentary, such as "Hot Item" or "Best Seller".
Titles can include necessary punctuation, like hyphens (-), forward slashes (/), commas (,), ampersands (&), and full stops (.).
Titles can abbreviate measurements, such as "cm", "oz", "in", and "kg".
Don't include your merchant name in titles.
Size and colour variations should be included in titles for child ASINs, not the main title (see below).
Titles using variation relationships
In Variation Relationships, only the title of the parent ASIN is shown on the detail page. The title for the selected child ASIN will appear once the ASIN is added to the customer's cart, so it is important to include the variation attributes like size and colour in the title for the child ASIN.
Example parent: Crocs Beach Clog
Example child: Crocs Beach Clog, Lime Green, Men's Size 8-9
Example
Our research shows that customers scan-read results, meaning that titles don’t need to contain the exact phrase that customers are searching for in order to catch their eye. Longer titles are also harder to read than shorter titles, so the longer your title is, the more you risk losing your customer’s attention.
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