Marketplace All-in-One How optimistic are small business owners in this economy?
Nov 14, 2025
Mark Bittman, a renowned food writer and co-founder of Community Kitchen, sheds light on the realities facing small business owners today. He discusses how their optimism is waning due to economic pressures. Bittman shares insights on Community Kitchen's innovative sliding-scale pricing, allowing diners to pay what they can while promoting inclusivity. He emphasizes the importance of local sourcing, dignified wages for workers, and prioritizing public health over profit, challenging conventional food industry norms.
AI Snips
Chapters
Transcript
Episode notes
Small Business Optimism Slips
- Small-business optimism has fallen, driven by revenue declines and rising costs like tariffs and health insurance.
- Some owners respond by applying for capital, buying materials in bulk, and increasing marketing to brace for uncertainty.
Specific Stressors Driving Unease
- Firms with one to ten employees report low optimism amid rising costs and headcount losses in some communities.
- Tariffs, health premiums, and immigration enforcement are cited as specific stressors affecting small firms.
Build A War Chest And Hedge Costs
- Build cash reserves and apply for capital to create a buffer against shocks and slow periods.
- Buy materials in bulk and invest in marketing to stabilize costs and protect or grow revenue.