Are you spending more on groceries due to stretchflation?

The subject of today’s episode is the latest questionable practice in retail. "Stretchflation" is getting a lot of attention, and for good reason: it's yet another way to squeeze more money out of consumers.

We’ve already talked about shrinkflation on Do You Really Know, which is when you see product sizes reduced but prices stay the same. Since the start of the cost-of-living crisis, we’ve also seen cheapflation, which involves cutting out expensive, high-quality ingredients, and greedflation, which saw food companies hike prices far above the rise in their costs, using inflation as justification. 

How does stretch-flation work then? Talk about misleading! Is looking at the price per kilo the way to go then? In under 3 minutes, we answer your questions!

To listen to the last episodes, you can click here:

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A Bababam Originals podcast written and realised by Joseph Chance.

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