Think alcohol helped you be your "authentic self"? Head Coach Matt reveals the truth: Alcohol use disorder actively disrupts the brain circuits (like the Insula and Prefrontal Cortex) necessary for genuine self-expression.

Learn why authenticity is defined as the alignment of your values, beliefs, and actions, and how living out of alignment leads to painful cognitive dissonance.

This episode provides probing questions to help you clarify your core values and shows how finding supportive community builds the self-trust needed to live authentically and confidently.

Download my FREE guide: The Alcohol Freedom Formula For Over 30s Entrepreneurs & High Performers: https://social.alcoholfreelifestyle.com/podcast

★ - Learn more about Project 90: www.alcoholfreelifestyle.com/Project90

★ - (Accountability & Support) Speak verbally to a certified Alcohol-Free Lifestyle coach to see if, or how, we could support you having a better relationship with alcohol: https://www.alcoholfreelifestyle.com/schedule

★ - The wait is over – My new book "CLEAR" is now available. Get your copy here: https://www.alcoholfreelifestyle.com/clear

The Science of Authenticity: Reclaiming Your True Self and Aligning Your Values With Coach Matt