
Alcohol-Free Lifestyle
Helping high performers feel & perform better by reducing or quitting alcohol.
Maybe you're considering quitting alcohol and going completely sober. Or maybe you wish to change your relationship with alcohol and stop drinking. Maybe you wish to do moderation.
Whichever way you choose, this podcast will give you the process to succeed.
Alcohol-Free Lifestyle is for high performers, including entrepreneurs, executives, investors, athletes, and top professionals.
Latest episodes

Jul 18, 2025 • 27min
The Fading Effect: Why You Lose Motivation & How to Follow Through with Coach David
Ever started a new goal with intense motivation, only to find yourself drifting off a few weeks later? Coach David breaks down the psychological reason this happens, a phenomenon called the "Fading Effect Bias." He explains how the very act of deciding to change relieves the initial pressure that got you started, causing your momentum to evaporate. In this episode, learn the science-backed strategy to overcome this by using clear, written goals to create "structural tension" and turn your brain from an obstacle into your most powerful ally for lasting change. Download my FREE guide: The Alcohol Freedom Formula For Over 30s Entrepreneurs & High Performers: https://social.alcoholfreelifestyle.com/podcast ★ - Learn more about Project 90: www.alcoholfreelifestyle.com/Project90 ★ - (Accountability & Support) Speak verbally to a certified Alcohol-Free Lifestyle coach to see if, or how, we could support you having a better relationship with alcohol: https://www.alcoholfreelifestyle.com/schedule ★ - The wait is over – My new book “CLEAR” is now available. Get your copy here: https://www.alcoholfreelifestyle.com/clear

Jul 16, 2025 • 16min
Stop the Drift: Why Consistency is Key to an Alcohol-Free Life with Coach Matt & Coach Jason
In this episode, Coaches Matt and Jason unpack the true key to lasting change: consistency. From habit tracking and morning routines to navigating motivation slumps and staying on course after hitting alcohol-free milestones, they explore how small, daily actions reinforce your alcohol-free identity. Learn how to build guardrails that keep you from drifting, set realistic goals, and rewire your brain for sustainable transformation, no willpower required. Download my FREE guide: The Alcohol Freedom Formula For Over 30s Entrepreneurs & High Performers: https://social.alcoholfreelifestyle.com/podcast ★ - Learn more about Project 90: www.alcoholfreelifestyle.com/Project90 ★ - (Accountability & Support) Speak verbally to a certified Alcohol-Free Lifestyle coach to see if, or how, we could support you having a better relationship with alcohol: https://www.alcoholfreelifestyle.com/schedule ★ - The wait is over – My new book “CLEAR” is now available. Get your copy here: https://www.alcoholfreelifestyle.com/clear

Jul 14, 2025 • 24min
Enviroment is Stronger than Willpower with Coach David & Coach Matt
Coaches David and Matt explore one of the most critical, and overlooked, factors in sustaining an alcohol-free life: your environment. From rearranging your home and changing routines to managing social settings and reshaping your internal dialogue, this episode unpacks how small environmental shifts lead to massive behavioral change. Learn why willpower alone isn’t enough, how to create powerful new habits, and how to support yourself or a loved one through a transformational journey. Download my FREE guide: The Alcohol Freedom Formula For Over 30s Entrepreneurs & High Performers: https://social.alcoholfreelifestyle.com/podcast ★ - Learn more about Project 90: www.alcoholfreelifestyle.com/Project90 ★ - (Accountability & Support) Speak verbally to a certified Alcohol-Free Lifestyle coach to see if, or how, we could support you having a better relationship with alcohol: https://www.alcoholfreelifestyle.com/schedule ★ - The wait is over – My new book “CLEAR” is now available. Get your copy here: https://www.alcoholfreelifestyle.com/clear

Jul 11, 2025 • 18min
Brain Training for an Alcohol-Free Life: Simple Hacks That Work with Coach Matt and Coach Jason
Looking for simple ways to rewire your brain for an alcohol-free life? Coaches Jason and Matt share practical "brain training" hacks that go beyond just talk. Discover why simple actions, like brushing your teeth with your non-dominant hand or using specific breathing techniques, are powerful tools for moving from subconscious habits to conscious choices. This episode provides easy, actionable steps to strengthen your prefrontal cortex, build resilience, and create the space you need between a craving and a choice. Download my FREE guide: The Alcohol Freedom Formula For Over 30s Entrepreneurs & High Performers: https://social.alcoholfreelifestyle.com/podcast ★ - Learn more about Project 90: www.alcoholfreelifestyle.com/Project90 ★ - (Accountability & Support) Speak verbally to a certified Alcohol-Free Lifestyle coach to see if, or how, we could support you having a better relationship with alcohol: https://www.alcoholfreelifestyle.com/schedule ★ - The wait is over – My new book “CLEAR” is now available. Get your copy here: https://www.alcoholfreelifestyle.com/clear

Jul 9, 2025 • 16min
The Protector. The Provider. The Drinker - Victoria English
You’re the man people rely on, strong, successful, always in control. But alcohol? It’s quietly stealing your presence, your edge, and the respect you’ve worked so hard to earn. This is a woman’s message to men who drink too much. An invitation to come home to the man your family admires. The one your kids trust. The one your wife misses. You don’t need to hit rock bottom to make a change. You just need to remember who you really are. Download my FREE guide: The Alcohol Freedom Formula For Over 30s Entrepreneurs & High Performers: https://social.alcoholfreelifestyle.com/podcast ★ - Learn more about Project 90: www.alcoholfreelifestyle.com/Project90 ★ - (Accountability & Support) Speak verbally to a certified Alcohol-Free Lifestyle coach to see if, or how, we could support you having a better relationship with alcohol: https://www.alcoholfreelifestyle.com/schedule ★ - The wait is over – My new book “CLEAR” is now available. Get your copy here: https://www.alcoholfreelifestyle.com/clear

Jul 7, 2025 • 16min
Non-Drinker vs Dry Drunk with Coach Matt and Coach Jason
In today's impactful episode, Coach Matt and Coach Jason dive deep into the intriguing topic of the "Dry Drunk" phenomenon, individuals who give up alcohol but don't address the root causes behind their drinking habits. Together, Matt and Jason share powerful personal insights, unpack the misconceptions around coping mechanisms, and highlight the vital steps you must take to move from white-knuckling sobriety into truly thriving as a happy, fulfilled non-drinker. Download my FREE guide: The Alcohol Freedom Formula For Over 30s Entrepreneurs & High Performers: https://social.alcoholfreelifestyle.com/podcast ★ - Learn more about Project 90: www.alcoholfreelifestyle.com/Project90 ★ - (Accountability & Support) Speak verbally to a certified Alcohol-Free Lifestyle coach to see if, or how, we could support you having a better relationship with alcohol: https://www.alcoholfreelifestyle.com/schedule ★ - The wait is over – My new book “CLEAR” is now available. Get your copy here: https://www.alcoholfreelifestyle.com/clear

Jul 4, 2025 • 20min
Negotiating With Alcohol Is Exhausting, here’s the Smarter Play - Victoria English
Tired of thinking about drinking? If you’re constantly trying to “drink less” but still feel stuck, this episode explains why moderation is mentally exhausting, and what neuroscience says to do instead. We’ll cover: • Why “just one” keeps you in the loop. • The brain science behind craving and decision fatigue. • How a 90-day break resets your system, and your peace. If moderation worked, you wouldn’t still be negotiating. There’s a smarter play. Let’s talk about it. Download my FREE guide: The Alcohol Freedom Formula For Over 30s Entrepreneurs & High Performers: https://social.alcoholfreelifestyle.com/podcast ★ - Learn more about Project 90: www.alcoholfreelifestyle.com/Project90 ★ - (Accountability & Support) Speak verbally to a certified Alcohol-Free Lifestyle coach to see if, or how, we could support you having a better relationship with alcohol: https://www.alcoholfreelifestyle.com/schedule ★ - The wait is over – My new book “CLEAR” is now available. Get your copy here: https://www.alcoholfreelifestyle.com/clear

Jul 2, 2025 • 13min
More Powerful Than Willpower: How to Design Your Environment for Alcohol-Free Success - Coach Matt
Ever feel like you're losing the daily battle against willpower? You're not alone. Coach Matt explains why your environment, not your discipline, is the true key to alcohol-free success. Drawing on principles from the bestselling book, Atomic Habits, Matt shares how to consciously design your surroundings to work for you, not against you. Learn practical strategies, from removing triggers in your home to changing your daily routes, to make your new healthy habits easy and your old patterns difficult Download my FREE guide: The Alcohol Freedom Formula For Over 30s Entrepreneurs & High Performers: https://social.alcoholfreelifestyle.com/podcast ★ - Learn more about Project 90: www.alcoholfreelifestyle.com/Project90 ★ - (Accountability & Support) Speak verbally to a certified Alcohol-Free Lifestyle coach to see if, or how, we could support you having a better relationship with alcohol: https://www.alcoholfreelifestyle.com/schedule ★ - The wait is over – My new book “CLEAR” is now available. Get your copy here: https://www.alcoholfreelifestyle.com/clear

Jun 30, 2025 • 25min
How to Build Morning & Evening Routines for an Alcohol-Free Life - Coach Matt
Why do so many people drift away from their alcohol-free goals? Coach Matt argues it's often the lack of consistent routines. In this episode, he provides a science-backed guide to building the morning and evening routines that act as powerful anchors for your new life. Learn why starting small is the key to creating habits that stick, how routines reduce decision fatigue, and the specific actions you can take to rewire your brain for lasting success. Download my FREE guide: The Alcohol Freedom Formula For Over 30s Entrepreneurs & High Performers: https://social.alcoholfreelifestyle.com/podcast ★ - Learn more about Project 90: www.alcoholfreelifestyle.com/Project90 ★ - (Accountability & Support) Speak verbally to a certified Alcohol-Free Lifestyle coach to see if, or how, we could support you having a better relationship with alcohol: https://www.alcoholfreelifestyle.com/schedule ★ - The wait is over – My new book “CLEAR” is now available. Get your copy here: https://www.alcoholfreelifestyle.com/clear

Jun 27, 2025 • 18min
How to Socialize Alcohol-Free: Your Ultimate Guide to Summer Parties - Coach Matt
Summer parties and barbecues can feel intimidating when you're not drinking. In this practical guide, Coach Matt shares his ultimate playbook for socializing alcohol-free with confidence. Learn actionable strategies like the "10-Minute Rule" to ease social anxiety and the "Irish Goodbye" for a smooth exit. This episode provides the tools you need to navigate any summer event and connect authentically, proving you don't need a drink to enjoy yourself. Download my FREE guide: The Alcohol Freedom Formula For Over 30s Entrepreneurs & High Performers: https://social.alcoholfreelifestyle.com/podcast ★ - Learn more about Project 90: www.alcoholfreelifestyle.com/Project90 ★ - (Accountability & Support) Speak verbally to a certified Alcohol-Free Lifestyle coach to see if, or how, we could support you having a better relationship with alcohol: https://www.alcoholfreelifestyle.com/schedule ★ - The wait is over – My new book “CLEAR” is now available. Get your copy here: https://www.alcoholfreelifestyle.com/clear