Domain Name Wire Podcast Unstoppable Domains’ new biz model – DNW Podcast #521
Feb 10, 2025
Matthew Gould, Founder and CEO of Unstoppable Domains, dives into the company's evolution as an ICANN accredited registrar. He discusses the integration of blockchain with traditional DNS, highlighting the transition to Web3 addresses. The conversation covers innovations in domain investment, focusing on blockchain’s potential to streamline ownership and enhance security. Gould emphasizes the balance between decentralization and reliability, while exploring the benefits of registering domains for cryptocurrency transactions and the future of domain management.
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On-Chain Naming Needs DNS
- Unstoppable Domains initially focused on cryptocurrency addresses and aliases.
- They realized on-chain naming systems need DNS integration to thrive.
Blockchain Benefits All Naming Systems
- Unstoppable Domains believes blockchain domain integration benefits the entire naming system.
- This includes short, numeric, and social media handles currently outside ICANN.
The .Wallet Lawsuit
- A lawsuit over .wallet, involving Handshake and Unstoppable, highlighted the complexities of the domain industry.
- Unstoppable emphasizes that market adoption will likely resolve disputes more effectively than litigation.