Ep 198 | Speaking as Your Secret Weapon in the Trust Recession with Laurie-Ann Murabito

There are 20,000 events happening TODAY that need speakers (7,500 in the US alone), and Laurie-Ann Murabito is here to show you exactly how to get booked for them. A former healthcare professional turned professional speaker who helps coaches, consultants, and service providers leverage speaking as their best form of marketing, Laurie-Ann breaks down why speaking is the ultimate trust-building strategy in this trust recession we're all navigating. From why your voice conveys confidence (or pushes people away) to the exact script for reaching out to your warm market, this conversation is a masterclass in getting on stages, virtual or live, and converting those audiences into clients. If you've been telling yourself you're not ready to speak or that speaking isn't for you, this episode will flip that script completely.

Here's What We Cover:

1. Why your voice is your secret weapon in the trust recession: How frequency, pauses, and tone convey confidence and build trust (and why AI-written content pushes people away)
2. The "get ready to be ready" principle: Why you need your speech written BEFORE you start pitching (and what happened when Laurie-Ann had answers ready during a casual coffee chat)
3. The warm market strategy that booked 4 gigs from 1 phone call: How to leverage people who already know, love, and trust you (and the exact dialogue to use)
4. How to open the door to conversation without being salesy: The questions to ask meeting planners that get you information (not rejection)
5. The daily vitamin approach to building relationships: Why reaching out to 1-2 people every day (not 14 on Sunday) actually works

... and everything else that happens when people hear you speak!

Resources Mentioned:

• Free Guide: 10 Most Downloaded Episodes: https://speakandstandout.com/Guide