Music Tectonics The Future of Music is Interactive with MashApp's Ian Henderson
Apr 9, 2025
Ian Henderson, founder of MashApp and former Spotify executive, discusses the revolutionary potential of his platform that allows anyone to remix music effortlessly. He dives into the challenges of navigating music licensing with major labels and shares his vision for interactive music experiences. Additionally, the conversation touches on the growing influence of AI in music and the latest industry trends, including the rise of catalog sales and new developments in fan engagement through tech innovations.
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AI Sparks Music Interactivity
- The third major music disruption is AI-driven interactivity, not just changes in how music is accessed or paid for.
- Music is becoming interactive, letting fans create and manipulate tracks deeply with AI.
Freemium Model for AI Music
- MashApp offers a freemium model: free easy mashups and paid access to advanced creative tools.
- This model mirrors Spotify's, encouraging mass-market adoption of AI-driven music interaction.
AI Training Needs Permission
- The key legal debate is whether AI companies must get permission from labels and publishers to train AI on copyrighted music.
- Ian believes the law will likely require permissions and compensation for using copyrighted music in AI training.