

Best of: Ending the age of animal cruelty, with Bruce Friedrich
Jan 4, 2021
Bruce Friedrich, Executive Director of the Good Food Institute, discusses the shocking realities of industrial animal agriculture and its cruelty. He emphasizes the role of technology in making ethical alternatives like plant-based and cell-based meats viable. Friedrich dives into the urgent need for innovation to shift consumer preferences and improve animal welfare. He also touches on the political battles surrounding labeling and regulation of alternative meats. With optimism, he believes we're on the brink of a food revolution that could redefine our relationship with meat.
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Antibiotics in Animal Agriculture
- Modern industrial animal agriculture depends on antibiotics.
- Overcrowding creates disease, and drugs enable animals to survive these conditions.
Chicken Growth Rates
- Broiler chickens grow incredibly fast due to genetic engineering.
- A human baby growing at that rate would weigh 650 pounds by age one.
Technology's Double-Edged Sword
- Technology enabled the scale of modern animal cruelty.
- It may also provide solutions like plant-based and cell-based meats.