The Gray Area with Sean Illing cover image

The Gray Area with Sean Illing

Best of: Ending the age of animal cruelty, with Bruce Friedrich

Jan 4, 2021
Bruce Friedrich, Executive Director of the Good Food Institute, discusses the shocking realities of industrial animal agriculture and its cruelty. He emphasizes the role of technology in making ethical alternatives like plant-based and cell-based meats viable. Friedrich dives into the urgent need for innovation to shift consumer preferences and improve animal welfare. He also touches on the political battles surrounding labeling and regulation of alternative meats. With optimism, he believes we're on the brink of a food revolution that could redefine our relationship with meat.
01:21:25

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