Earn Your Happy

Create Content That Grows Your Business (Without Chasing Trends)

8 snips
Dec 18, 2025
Prepare for success in 2026 by focusing on clarity and your unique message, rather than chasing fleeting trends. Learn to build a powerful brand that teaches your thought process and stands out with energy and conviction. Upgrade your circle to boost business thinking and leverage storytelling, as personal narratives resonate where AI falls short. Simplify your offers to tackle one clear problem and strategize for the long game. Get ready to launch your dreams with fresh energy and build systems that lead to consistent growth!
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INSIGHT

People Follow Energy, Not Trends

  • People follow energy and conviction more than specific content or trends.
  • Anchor your business in a clear identity that will compound across platforms.
INSIGHT

Trends Are Not A Repeatable Strategy

  • Trends are fun but unreliable and non-repeatable; they create confusion if over-relied upon.
  • Clarity and conviction in message scale better than hopping on every trend.
ADVICE

Optimize For Identity, Not Algorithms

  • Stop optimizing for algorithms and optimize for your identity and ideal customer.
  • Focus deeply on one platform where you can show up authentically before expanding.
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