The Futur with Chris Do How Montana and Spirit Airlines Won by Being Honest - With Chris Do | Episode 345
6 snips
May 10, 2025 Explore the intriguing concept of brand misalignment and how it can make or break a business. Discover how Spirit Airlines leverages its budget identity while Montana's tourism campaign turns 'nothing here' into a powerful asset. Learn from case studies of Chevy, Jaguar, and Domino's as they illustrate the importance of aligning public perception with internal vision. The conversation emphasizes that execution always trumps mere ideas, highlighting the significance of honesty in marketing strategies to build trust with audiences.
AI Snips
Chapters
Transcript
Episode notes
Brand Is Customer's Feeling
- A brand is defined by the customer's gut feeling, not by what the company claims.
- Misalignment between internal brand perception and public perception is a common problem.
Fix Brand With Listening and Training
- Conduct social listening to understand actual public perception of your brand.
- Align hiring and training to ensure your team consistently delivers on the brand promise.
Tackle Brand Perception Head-On
- Address negative brand perception openly and admit past failures honestly.
- Offer tangible gestures like free products to regain customer trust and prove improvement.