How I Built This with Guy Raz Health-Ade Kombucha: Daina Trout
Sep 28, 2020
Daina Trout, co-founder and CEO of Health-Ade Kombucha, shares her inspiring journey from health science to entrepreneurship. She recounts the early days of brewing kombucha in her kitchen with friends and the leap of faith that turned a farmer's market side hustle into a $200 million brand. Daina discusses the challenges of product formulation and the pivotal moment of leaving stable jobs for their passion. Along the way, she touches on balancing personal relationships and the blend of persistence and luck that fueled Health-Ade's success.
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Foodie Grad Student
- Daina Trout's roommates remember her for elaborate meals she cooked, leading to credit card debt.
- This passion for food extended to fermenting kombucha, kimchi, and other foods.
Move to LA
- Daina and her husband, Justin, moved to Los Angeles for better weather, produce, and music opportunities.
- Justin, a musician, influenced the decision between LA and New York.
Pharmaceutical Sales
- Daina Trout, despite not being fond of pharmaceuticals, worked at GlaxoSmithKline for financial reasons.
- She excelled in sales and envisioned becoming an executive there.
