Leah Thomas, an environmental author known for her advocacy on intersectionality and environmental justice, joins Amanda Montell to explore social media activism's complexities. They discuss the tension between performative acts and meaningful engagement, questioning the true impact of viral posts. The conversation touches on the evolution of activism since 2020, the burnout faced by young activists, and strategies for self-care amidst the online pressures. They advocate for authenticity in activism and emphasize the need to balance online presence with genuine community involvement.
Social media has transformed into a significant platform for political activism, with nearly half of users participating actively in recent years.
The effectiveness of social media activism is debated, with concerns around performative actions overshadowing genuine engagement and potential backlash against commodified activism.
Mental health impacts are notable among activists, with burnout leading to calls for a balance between online engagement and offline community involvement.
Deep dives
The Rise of Social Media Activism
Social media activism has gained significant traction as platforms like Instagram and TikTok serve as tools for individuals to express their beliefs and advocate for causes. Recent research indicates that almost half of social media users have engaged in political activism within the past year, illustrating a shift from casual sharing to active involvement in societal issues. Users engage in various ways, including encouraging friends to act on specific issues, participating in online groups, and altering their profiles to show support for causes. This has led to a more pronounced use of social media not just for personal expression but also for communal action and awareness.
Mixed Opinions on Effectiveness
Public opinions on the effectiveness of social media activism vary widely, with research indicating that about 40% of users find these platforms important for connecting with like-minded individuals. However, this percentage has decreased since 2020, reflecting growing skepticism about whether online actions yield real-world change. Interestingly, individuals of color tend to express more optimism regarding social media's capacity to highlight underrepresented issues and hold power accountable compared to their white counterparts. Nevertheless, a significant portion of users agrees that social media can sometimes distract from meaningful activism, leading to a false sense of accomplishment.
The Challenges of Performative Activism
The phenomenon of performative activism raises concerns about the intentions behind social media posts, with some arguing that such actions may prioritize image over substance. While there are examples where activism has successfully mobilized individuals for real change, the commodification of activism through social media poses risks, including potential backlash against those who seek to profit from their activism. The confusion between genuine engagement and performative acts can lead to mistrust within activist communities, with calls for a more nuanced understanding of what effective activism entails. Ultimately, while performative gestures can sometimes inspire others, it's crucial to verify the authenticity and impact of those actions.
Navigating Mental Health and Activism
The interrelation between social media usage, mental health, and activism emerges as a significant issue, with many individuals experiencing burnout from continuous online engagement. High levels of anxiety and a need for validation can hinder genuine activism efforts, prompting some activists to withdraw from posting despite their ongoing commitment to the causes they care about. Experts recommend finding a balance, encouraging activists to seek fulfillment through offline involvement in grassroots organizations or community work, which can foster a sense of accomplishment while promoting mental well-being. Focusing on actions in the physical world can mitigate the effects of social media fatigue and provide more satisfying engagement.
The Future of Social Media Engagement
The future of activism on social media hinges on redefining how individuals engage with platforms and approach the sharing of information. As algorithms increasingly favor sensational content over educational materials, there is a growing need for activists to adapt and find balance in their online strategies. Building supportive online communities and recognizing diverse forms of activism can create a more inclusive environment where various interests and methods are respected. This evolution may lead to a shift in how activism is perceived, encouraging a blend of online and offline actions, and fostering collaboration rather than competition among advocates.
According to 2023 Pew Research, nearly half of social media users have been politically active on their platforms of choice in the last year. In an era when Instagram, TikTok, and the app formerly known as Twitter aren't just venues for brunch pics and cat memes but have turned into sites for collective action and grassroots organizing, social media activism has become a powerful tool... and a major source of internal conflict. Is engaging in Instagram activism actually effective, or does it just create the illusion of impact? How much of it is just performative, and is performativity always bad? And what about the pressure? If we post, are we overbearing? If we don’t, are we complicit? To help untangle these thought spirals, host Amanda Montell (@amanda_montell) sits down with Leah Thomas (@greengirlleah), an environmental author and creator who has built a massive platform for environmental justice online. Together, they discuss the complexities of social media activism, how "spiritually bankrupt" the space has become, and how we can engage meaningfully—without losing our peace in the process.