Overthinking About Social Media Activism

According to 2023 Pew Research, nearly half of social media users have been politically active on their platforms of choice in the last year. In an era when Instagram, TikTok, and the app formerly known as Twitter aren't just venues for brunch pics and cat memes but have turned into sites for collective action and grassroots organizing, social media activism has become a powerful tool... and a major source of internal conflict. Is engaging in Instagram activism actually effective, or does it just create the illusion of impact? How much of it is just performative, and is performativity always bad? And what about the pressure? If we post, are we overbearing? If we don’t, are we complicit? To help untangle these thought spirals, host Amanda Montell (@amanda_montell) sits down with Leah Thomas (@greengirlleah), an environmental author and creator who has built a massive platform for environmental justice online. Together, they discuss the complexities of social media activism, how "spiritually bankrupt" the space has become, and how we can engage meaningfully—without losing our peace in the process. 

Further reading: The Intersectional Environmentalist: How to Dismantle Systems of Oppression to Protect People + Planet by Leah Thomas

Pew Research Study: Americans’ views of and experiences with activism on social media by Samuel Bestvater, Risa Gelles-Watnick, Meltem Odabaş, Monica Anderson, and Aaron Smith

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