In today’s episode of the Grow Your B2B SaaS podcast, host Joran hofman dives into the world of B2B podcasting with Tom Hunt, an entrepreneur who has seen the highs and lows of building businesses. With 17 business attempts and 11 investments, Tom found success with Fame, a company dedicated to launching and growing podcasts for B2B businesses. Today, Tom shares his extensive experience in creating successful B2B podcasts, generating valuable content, and using podcasts as powerful marketing tools. Key Timecodes

• (00:46) - Introduction of Guest: Tom Hunt
• (01:21) - Why Podcasting is Powerful for B2B
• (2:04) - Content Overload
• (2:17) - Key to B2B Marketing
• (3:01) - Podcasting vs Other Content Strategies
• (4:06) - Essential Steps to Start a B2B Podcast
• (4:29) - Host Selection and Positioning
• (5:34) - Importance of Niche and Edge
• (6:41) - Defining the Right Podcast Niche
• (7:39) - Tools for Starting a Podcast
• (8:45) - Leveraging AI in Podcasting
• (9:17) - Creating Short Form Content
• (10:42) - Engaging Guests and Audience
• (11:45) - Leveraging Guest Networks
• (12:06) - Current Trends in Podcast Promotion
• (13:14) - Paid Strategies for Podcast Growth
• (14:20) - Aligning Podcast with Brand Exposure
• (15:30) - Guest Engagement Strategies
• (16:17) - Engaging Listeners
• (17:19) - Quality of Content
• (18:21) - Common Podcasting Mistakes
• (20:10) - Strategic Guest Selection
• (21:15) - Importance of Social Proof
• (22:01) - Consistency in Podcast Schedule
• (23:20) - Proprietary Database and Feedback
• (24:53) - Training Hosts and Feedback
• (26:10) - Metrics and KPIs for Podcast Success
• (28:13) - Role of AI in Podcast Production
• (30:12) - Starting and Growing a B2B Podcast
• (31:24) - Advice for 10K MRR Growth
• (32:06) - Importance of Customer Interaction
• (32:24) - Advice for Scaling to 10M ARR
• (33:23) - Summary and Key Takeaways
• (35:29) - Conclusion and Contact Information