Budgets - key aspects, commonly overlooked items and emerging trends In this podcast, Susan discusses the importance of budgeting in business management, highlighting various types of budgets and introducing three budgeting trends: zero-based budgeting, conditional budgeting, and integrated business planning. She emphasises the benefits and challenges of each approach, including their alignment with strategic goals, resource utilisation, adaptability, transparency, and decision-making. Susan concluded by stressing the significance of integrated business planning in aligning an organisation's strategic, operational, and financial plans, and its potential to foster collaboration and achieve sustainable success.
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More 2 Marketing Podcast - Expert advice on marketing, product and all things business