The Game with Alex Hormozi Ham and the Garlic - Give the market what it wants | Ep 260
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Dec 18, 2020 A captivating story unfolds around 'Ham and the Garlic,' illustrating the importance of aligning marketing with customer preferences. Understanding what clients truly want is essential for delivering value. The discussion emphasizes meeting customers where they are in their journey to build trust and facilitate transformation. Engaging effectively leads to deeper conversations about their real needs, ensuring long-term success.
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Ham and the Garlic
- Alex Hormozi shares the "Ham and the Garlic" story about a kid, a dog with ticks, and his grandmother's advice.
- The kid learns he must wrap the garlic in ham to get the dog to eat it, illustrating the need to give people what they want to give them what they need.
Meeting Customers Where They Are
- Meet your customers where they are and gradually guide them to the desired outcome.
- Start by addressing their immediate wants and build trust before introducing the real solution.
Marketing Strategy for Fitness
- Attract clients with initial offers like short-term challenges.
- Once trust is established, introduce them to sustainable, long-term solutions.