Coming up with good ideas is hard. But it’s not because we’re not creative or smart enough. It’s likely we just haven’t learned how. Fortunately, Sheena Iyengar, Professor at Columbia Business School, has written a playbook that answers the question, how can I get my best ideas? It’s her latest book, Think Bigger: How to Innovate. Sheena’s approach leads us, step by step, from generating ideas to assessing which ones are innovative enough to act on. It’s a method informed not only by others’ successes but the science behind them. It’s a book you’ll return to again and again. Episode Links Sheena Iyengar Wants Us to Understand How Humans Come Up with Big Ideas Does Brainstorming Actually Generate Great Ideas? If There are No New Ideas, How Do We Keep Innovating? Antonio Canova The Team Learn more about host, Gayle Allen, and producer, Rob Mancabelli, here. Support the Podcast If you like the show, please rate and review it on iTunes or wherever you subscribe, and tell a friend or family member about the show. Subscribe Click here and then scroll down to see a sample of sites where you can subscribe.