Designer, magazine editor, and filmmaker Scott Dadich talks about his career, the importance of bridging gaps for innovation, his coffee brewing rituals, childhood influences, evolution as a designer, utilizing Miro for effective retrospectives, Conde Nast's digital magazine storytelling, Abstract: The Art of Design show, and navigating creative paths in a dynamic environment.
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Quick takeaways
Scott Dadich transitioned from engineering to design through his passion for cars and collaborations with tech giants.
Facing personal challenges, Scott's interest in car design and art guided his career path towards journalism and design.
Scott's role at Wired revolutionized digital storytelling and reflected the evolving media landscape impacted by social media.
Deep dives
Becoming a Designer and Editor
Scott Daddich shares his journey from being the creative director of Texas Monthly Magazine to the editor-in-chief of Wired Magazine. His career path involved collaborations with Apple and Adobe to introduce the Wired Tablet Edition, demonstrating a blend of journalism, design, and technological innovation.
Artistic Pursuits and Personal Challenges
Growing up in Lubbock, Scott's passion for cars and design led him to experiment with model cars and explore magazines like Motor Trend and Road and Track. Despite facing personal struggles like anorexia and academic challenges, his interest in car design and art flourished, guiding his transition from engineering to the design field.
Innovating in the Digital Space
Scott's innovative spirit and collaboration with Apple and Adobe revolutionized digital magazine storytelling at Conde Nast. His role as Vice President of Editorial Platforms and subsequent editor-in-chief at Wired resulted in numerous accolades, increased online engagement, and pioneering solutions in the digital publishing landscape.
The Evolution of Magazine Industry in the Digital Age
The podcast highlights the transformation and challenges faced by traditional magazines due to the emergence of digital platforms like Instagram. The shift in consumer attention from magazines to social media and online content created competitive pressures. This change forced magazines to adapt their business models to sustain reader engagement and advertising revenue amid a rapidly changing media landscape.
Securing Exclusive Interviews and Collaboration at Wired
Scott discusses his experiences at Wired magazine, emphasizing the complexities and intensity of running a print and digital publication while managing events and collaborations. He reveals the meticulous process of securing exclusive interviews, such as the one with Edward Snowden in Moscow. The narrative delves into the strategic planning, secrecy, and challenges involved in landing prominent interviews and cultivating partnerships with guest editors like President Barack Obama.
Scott Dadich is a designer, magazine editor, and filmmaker. Formerly the Editor-in-Chief of WIRED Magazine, he now runs Godfrey Dadich Partners, a brand strategy and design company, where he is the Co-Founder and CEO. He joins to discuss his illustrious career and the multi-Emmy nominated series he created and produced, Abstract: The Art of Design.
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