The chapter covers the pioneering work in digital magazine storytelling by Conde Nast, with a focus on tailoring experiences for different magazines like Golf Digest and the New Yorker. It also delves into the transition of the speaker to the position of editor-in-chief at Wired, highlighting their successes in increasing social media reach and website traffic. Additionally, the chapter explores the intense planning and secrecy behind securing an exclusive interview with Edward Snowden, as well as the collaborative efforts with President Barack Obama during his guest editor stint at Wired.