What the Fundraising

143: Unlocking Donor Engagement: Designing Tiny Habits that Increase Fundraising Success with Juni Felix

Aug 22, 2023
Junie Felix, a behavior design practitioner from the Stanford Behavior Design Lab, shares her insights on enhancing donor engagement. She discusses the importance of emotional well-being in fundraising and offers strategies to prevent motivation dips. Junie advocates for breaking tasks into tiny, manageable steps to foster donor retention and emphasizes building genuine connections through relational prompts. With her unique blend of science and creativity, she guides fundraisers in creating effective systems for sustained engagement.
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INSIGHT

Motivation Waves Are Normal

  • Motivation naturally ebbs and flows and is not a personal failing.
  • Treat motivation dips as normal and design systems that don't rely on willpower.
ADVICE

Shrink Tasks To Beat Low Motivation

  • Make behaviors tiny and easier to do when motivation is low.
  • Use simple prompts and celebrate tiny wins to build momentum.
ADVICE

Design Relational Prompts

  • Use clear prompts to trigger donor engagement actions like texts or calls.
  • Make prompts highly relational to increase response and retention.
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