
QFF Travelled the globe specializing as a consultant. Hamish McKenzie: co-founder of Mckenzie Pitch Partners, a sought-after consultant now helping small-medium business owners develop winning pitches. (Hamish McKenzie)
In this week's QFF episode, Michael interviews Hamish McKenzie, co-founder of McKenzie Pitch Partners. He's based in Toronto, Canada, however, Hamish's a proud Aussie from Tasmania. He studied accounting at a university, then went into corporate banking. Gathering experience and wisdom, paving the way to what he is now, a sought-after pitch consultant.
As Hamish defines it, pitching is the effort to win a piece of business. It is the final nail in the coffin to entice investors. This is why it's critical to understand and to be efficient with what you're pitching; Hamish McKenzie specializes in this field. He helps small-medium business owners develop and refine their pitching and presentation skills.
As Hamish quotes what famous American William Edwards Deming says, "If you can't describe what you do, as a process, you don't know what you're doing." Very well said.
This Cast Covers:
- The concept of pitching.
- Who is Hamish McKenzie?
- How Michael and Hamish knew each other.
- Hamish's career before becoming a renowned pitch consultant.
- How the term pitch should be defined.
- The real reason behind people buying things.
- Involvement of psychology in pitching.
- The importance of initiating a relationship before pitching.
- Criticalness of small-medium business owners' understanding of what they're pitching.
- Listening attentively to clients.
Links:
Additional Resources:
- Pitch: What you're not doing makes all the difference by Hamish McKenzie
- Why People Don't Listen? by Hugh Mackay
Quotes:
"We define pitch as the effort that goes into winning a piece of business." — Hamish McKenzie.
"People buy things for two reasons, the right reason and the real reason … But the real reason is emotional." — Hamish McKenzie.
"Discipline is more important than talent." — Hamish McKenzie.
"As famous American William Edwards Deming says, 'If you can't describe what you do, as a process, you don't know what you're doing.'" — Hamish McKenzie.
"The more you listen, the more you get to understand the client, and the more you're going to be able to develop a solution." — Hamish McKenzie.
Music from https://filmmusic.io "Cold Funk" by Kevin MacLeod https://incompetech.com. License: CC by http://creativecommons.org/licenses/by/4.0
