Welcome back to the ProfitSchool by MeasureU podcast Business Unfiltered with Mercer and Jeff Sauer. Today's topic is Can AI Build Your Brand?
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Explore the central debate: Can AI build a brand, or is human input essential?
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Understand the argument that AI tools can assist in brand building, even if they can't fully automate it.
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Learn how to use AI to streamline content creation, from initial topic ideas to script drafts.
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Consider incorporating your unique voice and expertise when using AI-generated content.
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Examine the potential trade-off between AI efficiency gains and brand authenticity maintenance.
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Discuss creating a "digital twin" to help AI better capture a brand's voice and style.
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