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SaaS Origin Stories

Tick These 4 Boxes Before Bootstrapping Your SaaS with Janna Bastow of Prodpad

Dec 22, 2022
Janna Bastow, CEO of ProdPad, shares her bootstrapping strategies, product market fit insights, revenue ramping tips, and innovative product pricing decisions. She emphasizes the importance of engaging with customers, transitioning from a product manager to a SaaS founder, and building a strong personal brand in product management.
51:39

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

  • Bootstrapping requires financial stability with savings covering expenses for 6-9 months, maintaining secondary revenue streams, and setting budgets for expenses and go-to-market timelines.
  • Customer engagement is key in product management, focusing on solving customer pain points through personal interactions and discovery with open-ended questions and surveys.

Deep dives

The importance of customer conversations and understanding pain points

The podcast episode emphasizes the significance of engaging in conversations with customers to extract information about their problems. It highlights that understanding customer pain points is crucial in product management and emphasizes the need for personal interaction with customers to gain a deeper understanding of their needs.

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