Proof to Product 341 | How Fashion Influences Her Product with Priyanka Batra, My Darlin’
I love using the podcast to spotlight our different community members and their unique businesses and stories because we know that no two businesses are the same. We all have our lived experiences and interests that play into the types of businesses we create and how we choose to run these businesses each day. Today's guest is Paper Camp Alumni Priyanka Batra from My Darlin’, a colorful Brooklyn-based paper goods studio.
Through her work, she aims to romanticize everyday moments through a contemporary, but playful design aesthetic while simultaneously evoking a sense of nostalgia. Priyanka's line has grown steadily since 2019, and her products are now carried in more than 300 stores in the United States plus distribution in Australia.
On today's episode, Priyanka shares her love of fashion and how that influences her products, how growing up the daughter of immigrants influenced her career path, and she talks about overcoming imposter syndrome. We also talk about how she jumped into her first trade show too quickly with only 3 weeks to prepare and the lessons she learned the hard way in that experience.
Today’s episode is sponsored by our Unlock Buyer Secrets Interview series. To make a strong first impression with wholesale buyers, we need to do a few things really well:
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You can view full show notes and more at http://prooftoproduct.com/341
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