Asia Business Podcast Security in an Evolving Asia Business Environment
Follow Asia Business Podcast on LinkedIn
Full show Transcript below Summary and Timestamps
Security in an Evolving Asia Business Environment
In this episode of the Asia Business Podcast, host Art Dicker interviews Ron Efron, the director of BluOcean Security, about the comprehensive security services they offer multinational clients across the Asia Pacific. Ron shares insights into the origins and rapid growth of BluOcean Security, detailing their specialization in physical security systems like electronic security components and access management. He discusses the unique security needs of Fortune 500 companies, the impact of COVID-19 on security definitions and practices, and the increasing shift towards cloud-based security solutions. Ron also addresses the challenges and opportunities arising from geopolitical changes and migration strategies of multinationals out of China. The conversation touches on the complexities of navigating regulations, the adoption of facial recognition technology, and the importance of being agile and prepared for the future in the security industry.
Introduction
Welcome readers to an in-depth exploration into the realm of BluOcean Security, a premium security firm reshaping the landscape of security services across Asia Pacific. In this blog post, we delve into an exclusive conversation with Ron Efron, the director at BluOcean Security, shedding light on the company's journey, services, and the evolving dynamics of security in today's interconnected world.
The Genesis of BluOcean Security
Ron Efron, with a rich history in the security industry dating back to the late nineties, leads the charge at BluOcean Security. Founded in the end of 2018, the company swiftly established itself as a trusted partner for multinational clients seeking top-notch security solutions in the Asia Pacific region.
Unraveling BluOcean Security's Offerings
BluOcean Security stands out as a physical security systems integrator, specializing in safeguarding clients' assets and facilities through a wide array of security solutions. From electronic security components to comprehensive security consulting, the company caters to clients who prioritize security and compliance with international standards.
Navigating Security Risks and Client Needs
In the quest for fortified security measures, BluOcean Security collaborates closely with clients, especially Fortune 500 companies with operations spread across Asia Pacific. The company aligns its offerings with the unique security risks and compliance requirements of each client, ensuring a tailored approach to security solutions.
Adapting to the Shifting Security Landscape
As the world witnesses monumental shifts in how businesses operate post-pandemic, BluOcean Security underscores the significance of staying ahead in the security domain. From remote working challenges to the surge in cloud migration, the company emphasizes the crucial role of evolving security practices to meet the demands of a changing world.
Embracing Technological Advancements and Privacy Concerns
In the era of emerging technologies like facial recognition and AI, BluOcean Security remains vigilant towards the sensitivities surrounding data collection and privacy. The company navigates the fine balance between leveraging advanced security technologies and respecting privacy boundaries, showcasing a nuanced approach to modern security challenges.
Navigating Global Security Standards and Regional Dynamics
With a firm foothold in multiple Asian markets, BluOcean Security is adept at tackling diverse security challenges across borders. The company's agility and expertise shine through as they assist clients in navigating the complex web of security standards, compliance regulations, and regional nuances prevalent in the dynamic security landscape.
Embracing Growth Opportunities in the Security Sector
As the security sector witnesses continued growth and transformation, BluOcean Security stands poised to embrace new opportunities and expand its footprint across emerging markets. By offering cutting-edge security solutions and unparalleled expertise, the company positions itself as a trusted partner for clients seeking to fortify their security measures in an ever-evolving world.
Conclusion
In conclusion, BluOcean Security, under the leadership of Ron Efron, exemplifies a beacon of innovation and reliability in the realm of security services. With a commitment to excellence, a keen eye on emerging trends, and a penchant for navigating complex security landscapes, the company continues to carve a niche for itself as a leading security solutions provider in the Asia Pacific region. Stay tuned for more insights and updates from BluOcean Security as they continue to redefine the contours of security in a rapidly changing world.
TIMESTAMPS
00:00 Introduction to the Episode and Guest
00:44 Exploring Blue Ocean Security with Ron Efron
02:19 The Core Services and Clientele of BluOcean Security
06:31 Adapting to Security Needs in the COVID-19 Era
09:22 The Shift Towards Cloud-Based Security Solutions
13:43 Navigating Data Security and Compliance Challenges
18:59 Emerging Technologies and Privacy Concerns
25:49 Global Trends and the China Plus One Strategy
30:41 Closing Remarks and Contact Information
TRANSCRIPT
Art Dicker: Welcome, everybody, to another episode of The Asia Business Podcast. I'm your host, Art Dicker.
Art Dicker: Today, we have the wonderful pleasure of having Ron Efron join us. Ron is the Director at Blue Ocean Security, a premium security firm offering comprehensive services including security consulting, systems integration, and security management to multinational clients throughout the Asia Pacific.
Art Dicker: Ron, welcome.
Ron Efron: Thank you, Art. It's good to be here.
Art Dicker: Yeah, and you have a podcast of your own, which we'll give you a chance to talk about in a minute and tell us a little bit about. For the audience, what Blue Ocean Security does, what it's about, and you're relatively new, but I know you've grown quickly and had quite a lot of success right off the bat.
Art Dicker: So give us a little bit of an intro about the company.
Ron Efron: Sure. Blue Ocean Security is what you would call a physical security systems integrator, and we provide services that revolve around that. So what it basically means is that when you walk into a building today, you'll see electronic security components such as cameras, turnstiles, or various access locks to doors. We're essentially protecting the perimeter, the facilities, and access to those facilities in various ways. That's what we're doing for multinational clients in Asia Pacific. To be more specific, we focus on clients that take their security seriously. Not all companies prioritize security, and we specialize in those that do. We serve clients with facilities across the Pacific, and we've been quite successful at that. Blue Ocean is relatively new. We started at the end of 2018. Personally, I've been in this business since the late nineties, started my first business in Beijing, and grew that business across Asia Pacific. I sold that and exited in 2015. Then we started Blue Ocean Security with a group of my ex-employees, and myself. We decided to get back into the business because we saw that there were still opportunities. So, we got the band back together, so to speak.
Art Dicker: Yeah, and like I said, you've done very well and you've expanded rapidly to different locations throughout the region. Can you, now that you've given us a nice introduction of what the company does, what are clients looking for when they're coming to you? At a high level, can you walk us through some of those chief security risks? You mentioned physical security and stuff like that, but what's often a trigger point when a client comes to you? What's usually the first thing that they're worried about?
Ron Efron: First of all, we focus a lot on multinationals, primarily Fortune 500 companies that have operations around Asia Pacific. For most of these companies, they not only have concerns about security, but they also have certain standards they need to comply with—internal standards or otherwise. They generally know what their needs are and they need to tailor-make those needs to the facilities in different countries. So, they take a standard that may have originated in North America or Europe and adapt it to comply with the standards in New Delhi, Jakarta, or China. Maintaining an international level of expertise and service across Asia Pacific is really our specialty. Additionally, we merge those local risks into the design. When we start working with a client, they'll come to us with a new facility. We'll work with them to do a full design and list of equipment needed, then procure the various components and move on to installation, programming, and commissioning. Every project is different, and risks and needs vary as well.
Art Dicker: How do you handle cases like the ones where, let's put it amusingly, cameras need to survive explosions? Do you ever encounter such non-routine requests and wonder where to find such specialized equipment?
Art Dicker: Are you tapping into a similar set of suppliers and vendors you usually work with, or do you sometimes need to find very specialized ones, like in that example?
Ron Efron: Yeah, we've been in the business for a long time, so we know where to find that. Occasionally, we have to resort to custom-made solutions. But even then, we work with suppliers who can meet the required standards. Take, for instance, explosion-proof housing for cameras. That's a very unique product type that needs to comply with specific standards. There are various levels of explosion protection, similar to bulletproof glass, with standards dictating thickness and capability.
Art Dicker: We talked about this before recording, but as with any business, COVID has changed things. One of the most obvious examples is remote and hybrid working, but other aspects have been affected too, including supply chains. How has COVID impacted your industry, particularly regarding the multinational clients you serve? What changes have been most notable?
Ron Efron: COVID has significantly broadened the definition of security, encompassing issues such as pandemics and business continuity planning. It's raised questions about the responsibility for employee safety when they're working remotely. Also, concerns emerged about safeguarding data when employees are working from home, ensuring the same level of security as in-office setups. There's also a growing trend around employee well-being intersecting with security. Security departments are now collaborating more closely with HR, legal, and cybersecurity teams, even occupying a seat at the C-suite table to advise on navigating this new landscape.
Art Dicker: You mentioned some of the data and security aspects. Obviously, there's been a huge trend, speaking of COVID, changing the way we work and so forth. There's been a huge trend towards migrating everything to the cloud. Is that something that you've been dealing with as well with your customers and some of the security challenges there?
Ron Efron: For sure. Yeah, and we can talk for hours just about this subject alone. Yes, and it is the normal evolution of technology. If you think about it on the IT side, there's already been a lot of migration to the cloud. A lot of the tools we use everything from Microsoft Office to Teams or your ERP system, be it Salesforce or NetSuite or anything else, it's already on the cloud. Security being a bit more conservative, it's just taking them longer to adapt to a lot of those cloud technologies. And that's normal. We've seen it also in the past when there is a change between analog video to digital video back in the early 2000s, for example, there's the same kind of transition process. With the cloud, a lot of it really comes down to people's perception that it is perceived to be less secure than having everything hardwired in your facility. And in most cases, that's just a perception and in most cases, that's not true. So you have to deal with that. And there's a lot of education around that as well, but we're seeing a lot of trends of companies moving more and more into the cloud. It's starting with smaller companies and slowly being adopted by those larger multinationals as well. And there's no way around that. You cannot not make that move to the cloud. We also see some real challenges, for example, like in China with the great firewall and how companies deal with that sometimes, and there's ways to deal with that, but that trend is here and it's pretty much here to stay and we embrace it. We are always recommending it or at least components or parts of security to be more cloud-based. And basically what this means is that companies can avoid having a server on their premise. Server is actually in Azure or AWS and Amazon or some other cloud facility. And another part of it is the database is maintained on the cloud. And in many cases, video is being more and more recorded and stored on the cloud as well. That's where you're seeing that.
Art Dicker: Which I guess from what I'm hearing, it's all much more secure and actually than anything that server is sitting in the office is actually, it's actually a prime liability or vulnerability.
Ron Efron: Exactly. So if you're a medium-sized company there's pretty much no way that your cybersecurity is a higher level than Amazon and AWS or Microsoft Azure. Or the amount of money they spend on security on their data centers. The physical security around data centers and their cybersecurity around data centers and all the tests and penetration tests and everything to do around that. There's really no way most companies can have that same level of security. And then it comes down to people engineering, right? So people try to get through that through other ways like phishing scams otherwise you can't get you. You're right. So you can't the degree of cybersecurity will never be at the same level. Therefore, and then you