Digital Threads: A New Approach to Digital Marketing with Neal Schaffer

Apr 9, 2025

Neal Schaffer, a leading authority on digital transformation and author of "Digital Threads," shares insights on how nonprofits can revolutionize their marketing strategies. He emphasizes the importance of cohesive digital engagement over disjointed campaigns. Discover why traditional marketing tactics are becoming obsolete and learn about actionable steps to foster lasting relationships with audiences. Neal also discusses the SES framework and the role of AI in enhancing outreach, as well as the shifting dynamics of social media.

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Intro

00:00 • 3min

Revamping Nonprofit Marketing

02:35 • 8min

Rethinking Digital Marketing: Insights from 'Digital Threads'

10:53 • 2min

Mastering Digital Marketing for Nonprofits

12:58 • 26min

Exploring 'Digital Threads': A Companion Workbook for Learning

39:20 • 2min

Navigating Social Media Shifts and Enhancements

40:57 • 3min

Nonprofits know that digital engagement is essential, but too often, their marketing efforts feel disconnected—social media posts, emails, fundraising campaigns, and website updates can feel like separate pieces rather than a cohesive strategy.

Enter Neal Schaffer, a leading authority on digital transformation in sales and marketing, and author of the new book Digital Threads. Neal joins us to share how nonprofits can use this innovative marketing approach to create stronger relationships, better engagement, and more sustainable growth in the digital space.

In this episode, we discuss:
✅ What the Digital Threads concept is and why it matters
✅ How nonprofits can move beyond one-off marketing campaigns and create lasting engagement
✅ Why traditional digital marketing strategies no longer work as they once did
✅ Actionable steps to start weaving Digital Threads into your nonprofit’s outreach

Whether you’re a nonprofit leader, fundraiser, or marketer, this episode will give you a new way to think about digital engagement and how to make it more effective.

Hit play now, then subscribe to Nonprofit Nation for more expert insights!

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