When SEO Goes Wrong How to Fix Your Declining Search Traffic

[00:27] Today’s Topic: When SEO Goes Wrong How to Fix Your Declining Search Traffic

[00:54] When you haven’t changed anything and traffic declines, it could be the link algorithm, your content is outdated, or user experience isn’t that good.

[01:22] Read Search Engine Journal, Search Engine Land, Search Engine Roundtable to see if you’re up to date on algorithms and changes to sites.

[01:50] Use SEMRush and Moz to see indicators of change.

[02:25] Look for correlation across the board.

[02:38] Rusty Bricks looks for chatter on forums to see what problems arise for traffic.

[02:55] It’s important to have quantitative and qualitative data.

[03:00] Wicked Fire and Blackhatworld are good resources.

[03:30] When traffic dropped for Neil, they ran experiments and tracked everything.

[04:10] Make sure you are diversifying.

[04:30] Don’t put all your eggs in one basket.

[04:47] Sometimes your rankings may drop due to a change you made on your own website.

[05:44] Always track your changes.

[05:55] Don’t panic and be willing to take risks.

[06;15] Look at it quarter over quarter.

[06:40] WP Engine is great because you can revert to previous versions of your site.

[07:04] That’s it for today!

[07:07] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

When SEO Goes Wrong How to Fix Your Declining Search Traffic | Ep. #651