How I Built This with Guy Raz

Tate's Bake Shop: Kathleen King

Dec 16, 2019
Kathleen King, the founder of Tate's Bake Shop, shares her inspiring journey from a young cookie seller at her family's farm to building a $500 million brand. She candidly discusses the struggles with partnerships and the devastating impact of a legal battle that forced her to start over. With resilience, she navigated the pitfalls of entrepreneurship, emphasizing the importance of perseverance and passion in pursuing dreams. Plus, hear a heartwarming story about a unique jewelry business born from a creative gift idea.
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ANECDOTE

From Farm Stand to Fortune

  • Kathleen King started selling cookies at her family's farm stand at 11 years old.
  • This early venture laid the groundwork for Tate's Bake Shop, a brand she later sold for $500 million.
ANECDOTE

The Start of Kathleen's Cookies

  • Kathleen's older siblings worked at an ice cream parlor.
  • Her father tasked her with baking and selling cookies at the farm stand to earn her own money.
ANECDOTE

The New York Times Effect

  • Florence Fabricant, a New York Times food writer, visited Kathleen's Bake Shop.
  • The subsequent article significantly boosted the shop's popularity and brought in new customers.
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