What if you could learn the strategies to optimize your online business from a 19-year industry veteran? Let's buckle up and journey with Krista Grasso, a seasoned e-commerce expert and strategic planning mastermind, who turned her passion for art into a successful jewelry business, skillfully marrying lean manufacturing principles to business optimization.

As we navigate the business landscape, we traverse the 'messy middle' of transitioning from a one-man handmade business model to a scalable venture and the common pitfalls entrepreneurs encounter in this phase. With Krista at the helm, we delve into the importance of understanding the profit behind each product, the significance of inventory management systems, and the role of automating and streamlining processes. She also sheds light on the crucial aspect of hiring strategies, particularly the concept of 'inspired ownership,' and innovative compensation models to align team interests with business success.

Lastly, we journey through the uncharted waters of creating luxe client experiences, guiding buyers through their purchase journey, and maintaining product excitement. Krista unpacks the four pillars of the Lean-Out Method: context, clarity, commitment, and kaizen, providing invaluable insights on transitioning from an artist mindset to an entrepreneur mindset. Encouraging us to reimagine and reevaluate our vision constantly, she emphasizes the role of systems, planning, and team in creating an ecosystem of success. We also have a special offer for listeners, Simplified Scale Ops Academy, a program that helps you put systems in place and train a 'Lean Dream Team.' Head to the show notes for a hefty $500 off the program. So, are you ready to lean out and scale up your e-commerce venture with Krista Grasso's expert advice?

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