The Rich Roll Podcast Rhett & Link On Building A (Mythical) Media Empire, The Price of Public Friendship, & Leaving The Evangelical Church
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Sep 8, 2025 
Rhett McLaughlin and Link Neal, the brilliant minds behind Good Mythical Morning, delve into their four-decade friendship and what it means to navigate life as both best friends and business partners. They explore their journeys away from evangelical Christianity, revealing how this deconstruction ultimately strengthened their bond. The duo discusses the challenges of adapting to YouTube's ever-changing algorithm and the importance of authenticity in content creation while sharing insights on maintaining creativity and humanity in a competitive media landscape.
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From Side Project To Studio
- Rhett and Link created Good Mythical Morning as a low-cost daily touchpoint to keep fans engaged between larger projects.
- That side project grew into a massive studio with millions of viewers and a full-time team.
Trojan Horse Storytelling
- For Wonderhole season two they intentionally mirrored viral YouTube titles and thumbnails as a Trojan horse for deeper stories.
- Each episode starts like a trending video then switches into original narratives exploring themes like spirituality and friendship.
Clickbait And Switch
- Use proven clickbait formats to hook viewers, then pivot into original storytelling to build real connection.
- Prioritize meaningful content over maximum views when sustainability matters more than virality.
