How We Wrote Our Book: an inside look at coauthoring Own Your Brand with Mike Kim

Today I talk with my friend and coauthor, Mike Kim, personal branding expert, Wall Street Journal bestselling author, and co-author of the brand new book Own Your Brand, Own Your Career. In this special episode, we discuss how we wrote our book, the importance of trust and the importance of personal branding for corporate professionals.

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This episode is sponsored by LearnIt, which is offering a FREE trial of their TeamPass membership for you and up to 20 team members of your team. Check it out here.

And by Mento which offers a unique 80/20 coaching style utilizing coaches with real world experience to help your people drastically improve performance. Learn more at Mento.co

Connect with Andy here: Website | LinkedIn

Connect with Mike Kim here: LinkedIn

Key highlights from this episode include:

• Andy shares the story behind the new book, “Own Your Brand, Own Your Career,” co-authored with Mike Kim, and why they teamed up to bring personal branding strategies to professionals beyond just the entrepreneur world.
• Mike describes the value of collaboration over competition and lessons learned from co-writing a book, emphasizing trust, humility, and clarity in working relationships.
• Discover practical frameworks for personal branding, including Mike’s signature “Personal Brand 3 (PB3)” questions to help you clarify your purpose and stand out.
• Andy and Mike offer fresh, actionable exercises for defining your identity, leveraging your career experiences, and determining what you want to be known for within your organization or industry.
• Get a preview of the book’s key chapters, including up-to-date strategies for building your brand in an era shaped by technology and AI, and the seven essential human traits that will matter most in the workplace of the future.
• Learn the secrets to developing trust, influence, and relationships at work and why these human skills will only increase in value as automation and AI advance.
• Uncover the shift happening in organizations as more companies recognize the value of personal brands, not just for individuals, but for their teams and enterprise success.
• Mike and Andy discuss how to approach your career with an entrepreneurial mindset, lead without a title, and build your legacy through intentional action.
• The episode also features expert-backed job search and interview tips, curated specifically for professionals seeking to leverage their personal brand for career growth.
• Don’t miss the discussion about LinkedIn, storytelling, and strategies to cultivate an authentic, respected brand both online and offline.

Tune in for invaluable insights on harnessing the power of personal brand to level up your career, drive fulfillment, and future-proof your success in today’s rapidly changing work environment.

Ready to take action? Pick up your copy of “Own Your Brand, Own Your Career” on Amazon, and access free resources at OwnYourBrandBook.com. Connect with Andy and Mike on LinkedIn to stay inspired and informed on your talent development journey!