

Episode 82: Why Your Niche Isn’t Working (and How to Fix It)
In this episode of The Creator Passport Podcast, we’re breaking down one of the most important (and most confusing) parts of growing as a content creator: nailing your niche.
Whether you’re a beginner who loves everything and doesn’t want to choose, an intermediate creator ready to pivot, or an advanced creator looking to expand your audience, we’re covering exactly how to figure out what niche makes sense for you and how to grow within (and beyond) it without confusing your audience or the algorithm.
We’re sharing:
Our own niche evolution from California road trips to international bucket list adventures
How to choose a niche you’ll actually enjoy long-term (without getting stuck or bored)
Why a niche matters for building a loyal following and landing brand deals
The difference between a pivot and a U-turn, and when it’s time to start a new account
The biggest mistakes we see creators make when picking or changing niches
How to shift your content without losing your audience
Actionable exercises to help you narrow down (or refine) your niche today
If you’ve ever felt stuck posting the same thing, worried about changing directions, or overwhelmed by “niching down” advice, this episode is your roadmap to clarity.
✨ LINKS & RESOURCES
LINKS: https://theloverspassport.myflodesk.com/tcp