

The Creator Passport Podcast
Giselle and Stephen Jiroch
"All content creators and digital entrepreneurs want to know the secret to success. The Creator Passport by Giselle and Stephen Jiroch proves that success isn’t just about algorithms and trends—it’s about strategy over hustle, creativity over competition, and mindset over metrics. After scaling our social media to over 1 million followers, generating billions of views, and building a 7-figure business from content creation, we’re here to break down the biggest misconceptions in the creator economy. Tune in to what works (and what doesn’t) to grow and monetize—without burnout.
Episodes
Mentioned books

Oct 10, 2025 • 56min
Episode 94:Creators: Stop Blaming the Algorithm. Here’s the Real Reason You’re Stuck
In this episode of The Creator Passport Podcast, we’re tackling one of the biggest unspoken challenges creators face: Why am I doing everything right but still not seeing results?We brought back one of our most popular guests, mindset coach Brad Bizjack, to dig into the hidden forces that make or break success as a creator. Brad has trained over 75,000 people worldwide, and in this conversation he shares how your beliefs, energy, and intent directly impact your growth more than any strategy ever will.We’re covering:Why consistency alone isn’t enough if your mindset is holding you backThe 3-number “combination lock” of success every creator needs to unlockHow your beliefs subconsciously shape the results you get (for better or worse)Why energy and intent can attract, or repel, opportunities and brand dealsThe real reason complaining about the algorithm keeps you stuckA simple mindset shift to overcome imposter syndrome and self-doubtHow to create a clear vision that pulls you toward your goals instead of keeping you stuck in excusesIf you’ve ever felt like you’re posting, pitching, and doing all the “right things” but your growth has stalled, this episode will give you the clarity and tools to finally shift what’s going on beneath the surface.🚨 LINKS & RESOURCES Join Brad’s free 5-Day Success Accelerator Challenge: http://www.bradbizjack.com/a/2148154906/8jTKLM2q Success Accelerator VIP: http://www.bradbizjack.com/a/2148158666/8jTKLM2q What's Your Unique Success Archetype Quiz: http://www.bradbizjack.com/a/2148151333/8jTKLM2q Rewired Waitlist: http://www.bradbizjack.com/a/2148158243/8jTKLM2q Follow us on Instagram: https://www.instagram.com/thecreatorpassport/

Oct 3, 2025 • 57min
Episode 93:The 80/20 Rule of Content Creation (Focus on What Actually Moves the Needle)
In this episode of The Creator Passport Podcast, we’re unpacking one of the most powerful principles for creators who feel stuck on the content treadmill: the 80/20 rule. If you’ve ever found yourself posting on every platform, juggling brand deals, and hustling nonstop, but not seeing the results you want, this conversation will change the way you run your business.We’re diving into how the Pareto Principle (80% of results come from 20% of actions) applies directly to your growth, income, and daily workflow as a creator. From doubling down on the posts and platforms that actually move the needle, to letting go of busy work disguised as productivity, you’ll walk away with clarity on where to focus your limited time and energy.We’re covering:Why 20 reels generated nearly 1 million of our followers (and how to find your top performers)The hidden busy work keeping creators stuck in the grindHow to identify your “semi-truck” income stream and scale it to six figures and beyondWhat tasks to outsource so you can stay in your zone of geniusHow to shift your mindset from hustling harder to scaling smarterA practical 3-step audit to apply the 80/20 rule to your analytics, monetization, and workflow todayIf you’re ready to stop hustling in every direction and start making quantum leaps in your business, this episode will show you exactly how to focus on the 20% that actually matters.🚨 LINKS & RESOURCES 👉 Grab our free 5-Day Instagram Success Training: https://theloverspassport.myflodesk.com/o6z5agw95f 👉 Follow us on Instagram: https://www.instagram.com/thecreatorpassport/Follow Assistynt on Instagram: https://www.instagram.com/assistynt/

Sep 26, 2025 • 45min
Episode 92:UGC vs. Influencer Marketing: What Really Makes More Money?
Discover the battle between UGC and influencer marketing, revealing how both can lead to lucrative careers. Explore why brands are obsessed with authentic user-generated content and the financial ceilings of each path. Learn essential tips on storytelling and building your portfolio as a new creator. Uncover the differences in scalability between the two routes, and find out when to pivot from UGC to sponsorships. This insightful discussion offers invaluable guidance for aspiring creators looking to navigate the monetization landscape!

Sep 19, 2025 • 51min
Episode 91:The RIGHT Way to Expand Your Creator Brand As You (and Your Account) Change
In this episode of The Creator Passport Podcast, we’re tackling one of the biggest questions creators face: Should I pivot, rebrand, or even start a whole new account? As your life and interests evolve, your content inevitably changes too, but how do you bring your audience along for the ride without losing engagement or momentum?We break down the shifts we’ve personally navigated (from California road trips to international adventures, from one brand to two), the mindset creators need when making big changes, and the strategies that make rebranding less scary and more successful.We’re covering:The difference between a subtle shift vs. a complete rebrandHow to “prime” your audience before introducing new contentThe 80/20 rule for balancing old vs. new content pillarsWhen it makes sense to start an entirely new accountHow trial reels can help you safely test new nichesReal creator case studies of pivots done right (and wrong)Why storytelling is the secret ingredient in making any pivot stickThe professional pitfalls that cause most rebrands to flopIf you’ve ever felt stuck in your niche, nervous about changing direction, or unsure whether your audience will follow you into your next chapter, this episode will give you the clarity and confidence you need to evolve your brand with purpose.🚨 LINKS & RESOURCESDownload our Paid to Post Blueprint: https://theloverspassport.myflodesk.com/qaf4vkyxgu Follow us on Instagram: https://www.instagram.com/thecreatorpassport/ Join The Creator Passport Newsletter: https://theloverspassport.myflodesk.com/a8paj3hqyq Join TCP 5.0 VIP Waitlist: https://theloverspassport.myflodesk.com/jzimjiudac

Sep 12, 2025 • 46min
Episode 90:The Real Reasons You’re Not Getting Brand Deals in 2025
In this episode of The Creator Passport Podcast, we’re diving into the real reasons you’re not getting brand deals in 2025. If you’ve been pitching nonstop, watching your inbox stay quiet, or wondering why this year feels tougher than ever, this conversation will give you the clarity (and action steps) you’ve been missing.We break down the shifts we’re seeing on the brand side, the mistakes creators keep making, and the exact strategies we’ve used to land more inbound deals than ever, making this our biggest year for partnerships to date.We’re covering:The #1 industry shift in 2025 that’s changing how brands choose creatorsWhy ROI and proof of influence matter more than follower countAudience alignment mistakes that kill your chances before you even pitchThe balance between growth content vs. brand-friendly content (and how to nail both)Why generic ChatGPT pitches are backfiring and how to stand out insteadWhat to do if brands keep saying “we don’t have budget”Negotiation mindsets that will help you close more paid dealsThe professionalism gap most creators overlook—and how it’s costing them moneyIf you’ve ever thought, “Why am I not getting brand deals when everyone else seems to be?” this episode will help you reframe, reset, and start landing partnerships that actually pay.🚨 LINKS & RESOURCESFollow us on Instagram: https://www.instagram.com/thecreatorpassport/ Join The Creator Passport Newsletter: https://theloverspassport.myflodesk.com/a8paj3hqyq Join TCP 5.0 VIP Waitlist: https://theloverspassport.myflodesk.com/jzimjiudac

Sep 5, 2025 • 53min
Episode 89:The Financial Game Plan Every Content Creator Needs
Mel Abraham, entrepreneur and author of "Building Your Money Machine," dives into financial strategies tailored for content creators. He highlights the top money myth that keeps creators stuck and reveals how to leverage time for wealth building. The discussion ranges from establishing "money dates" to encourage financial communication to outlining the five income types that create a true "Money Machine." Mel also demystifies retirement planning, guiding creators on balancing their unpredictable income with long-term financial security.

Jun 27, 2025 • 46min
Episode 88: How to Grow a Family Travel Account Without Selling Your Soul or Your Schedule
In this episode of The Creator Passport Podcast, we’re sitting down with @thehendrixtribe, a family travel account that’s grown to over 50,000 followers in just one year, all while raising three young kids and living life completely off-script.What started as a personal diary for family and friends evolved into a powerful platform that now reaches over 50 million people per month. And the best part? They’re doing it without compromising their values, chasing trends, or pretending to be anyone but their bold, unconventional selves.We’re diving deep into how they built their brand around unschooling, authenticity, and value-driven storytelling—and how embracing their “weird” became their biggest asset.We’re covering:The storytelling shifts that helped them reach 50M+ views a monthWhy their unschooling lifestyle made them more relatable, not lessHow they handle trolls, judgment, and virality without losing sleepTheir slow-burn monetization strategy (and why they say no to 90% of paid deals)The mindset shift that helped them finally go from “just sharing” to “creating value”Their honest take on posting every day, balancing travel and parenthood, and staying groundedHow real estate, Disney rentals, and content creation now work together in their income ecosystemWhat they’d tell their past selves before ever hitting publishIf you’ve ever felt like you were “too late,” “too different,” or that your life is too chaotic to build something online, this episode is proof that there’s space for you exactly as you are.🎒 LINKS & RESOURCES Watch their content: https://www.instagram.com/thehendrixtribe/reels/ Join The Creator Passport 4.0:

Jun 13, 2025 • 55min
Episode 87: How This Couple Grew from 100 to 60K Followers While Working 9–5 Jobs
In this episode of The Creator Passport Podcast, we’re sitting down with Kristen and David, the travel-loving couple behind @upscaleadventurers, who grew from just 107 followers to nearly 60,000 in under a year, all while working full-time jobs.They prove that you don’t need to quit your job, travel full-time, or be a Gen Z to become a successful creator. By leaning into their strengths (hello Type A systems!) and building a niche around upscale adventure travel, they’ve built a brand that converts with one Reel alone gaining 34,000 followers and over 18 million views.We're diving deep into the strategies that helped them get traction fast, how they monetized their page before hitting 10K followers, and what mindset shifts helped them finally stop procrastinating and go all in.We’re covering:How Kristen and David grew from 107 to 60K+ followers in less than 12 monthsTheir viral Patagonia video that gained 34K followers overnightHow they built a monetization system with affiliate links (yes, even with under 10K)The mindset blocks they had to overcome (and how a podcast episode changed everything)Their exact weekly schedule for content creation while working 9-to-5How being Type A and organized became their superpowerWhy their niche pivot from points & miles to upscale hiking paid offTheir take on batching, repurposing content, and editing on desktop vs phoneWhat they wish they knew before starting as creators in their 30sIf you’ve ever thought, “It’s too late for me,” or “I don’t have enough time,” this episode will give you a real look at what’s actually possible with a plan and a little mindset magic.🎒 LINKS & RESOURCES Free 4-Figure Creator Masterclass: https://upscaleadventurers--theloverspassport.thrivecart.com/4-figures-in-4-weeks-webinar/ Follow Kristen & David on Instagram: https://www.instagram.com/upscaleadventurers/

Jun 6, 2025 • 58min
Episode 86: How to Grow as a Creator Without Living in the U.S. or Traveling Full-Time Description:
Discover how Liz and Leon skyrocketed their follower count from 6,000 to over 82,000 while juggling full-time jobs in the UK. They share insights on thriving in the saturated travel niche by repurposing content and embracing their unique lifestyle. The duo discusses maintaining work-life balance as creative partners, navigating the challenges of content creation without constant travel, and overcoming societal expectations. If you think you're too old or lack the right location, listen to their inspiring journey of chasing aspirations against the odds.

4 snips
May 30, 2025 • 53min
Episode 85:The Most Common Struggles as a New Creator (and How to Overcome Them)
In this episode of The Creator Passport Podcast, we are going through all the BIGGEST problems that see with content creations and why they aren’t growing. We asked our Creator Passport Challenge Facebook page of over 2,000 content creators what their biggest problems were, and this is what they said they were struggling the most with. We’re covering:Why so many creators struggle with Account Blindness How to increase your views on Videos Does trending Audio actually matter? How long it takes for you to start to see results from postingWhy you may not be gaining new followers daily How to increase your conversion data The difference between posting on Instagram and TikTok How to post consistently with a 9-5 jobWhether you should post old content or new content Whether you’re working full-time, feel stuck in your growth, or you’re just looking for a way to start getting more views on Instagram, this episode is for you. 🎒 LINKS & RESOURCESJoin our Free Workshop: https://checkout.theloverspassport.com/4-figures-in-4-weeks-webinar/ Join TCP 4.0 Priority Waitlist: https://theloverspassport.myflodesk.com/khtke8bt9o