The Creator Passport Podcast

Giselle and Stephen Jiroch
undefined
Sep 19, 2025 • 51min

Episode 91:The RIGHT Way to Expand Your Creator Brand As You (and Your Account) Change

In this episode of The Creator Passport Podcast, we’re tackling one of the biggest questions creators face: Should I pivot, rebrand, or even start a whole new account? As your life and interests evolve, your content inevitably changes too, but how do you bring your audience along for the ride without losing engagement or momentum?We break down the shifts we’ve personally navigated (from California road trips to international adventures, from one brand to two), the mindset creators need when making big changes, and the strategies that make rebranding less scary and more successful.We’re covering:The difference between a subtle shift vs. a complete rebrandHow to “prime” your audience before introducing new contentThe 80/20 rule for balancing old vs. new content pillarsWhen it makes sense to start an entirely new accountHow trial reels can help you safely test new nichesReal creator case studies of pivots done right (and wrong)Why storytelling is the secret ingredient in making any pivot stickThe professional pitfalls that cause most rebrands to flopIf you’ve ever felt stuck in your niche, nervous about changing direction, or unsure whether your audience will follow you into your next chapter, this episode will give you the clarity and confidence you need to evolve your brand with purpose.🚨 LINKS & RESOURCESDownload our Paid to Post Blueprint: https://theloverspassport.myflodesk.com/qaf4vkyxgu Follow us on Instagram: https://www.instagram.com/thecreatorpassport/ Join The Creator Passport Newsletter: https://theloverspassport.myflodesk.com/a8paj3hqyq Join TCP 5.0 VIP Waitlist: https://theloverspassport.myflodesk.com/jzimjiudac
undefined
Sep 12, 2025 • 46min

Episode 90:The Real Reasons You’re Not Getting Brand Deals in 2025

In this episode of The Creator Passport Podcast, we’re diving into the real reasons you’re not getting brand deals in 2025. If you’ve been pitching nonstop, watching your inbox stay quiet, or wondering why this year feels tougher than ever, this conversation will give you the clarity (and action steps) you’ve been missing.We break down the shifts we’re seeing on the brand side, the mistakes creators keep making, and the exact strategies we’ve used to land more inbound deals than ever, making this our biggest year for partnerships to date.We’re covering:The #1 industry shift in 2025 that’s changing how brands choose creatorsWhy ROI and proof of influence matter more than follower countAudience alignment mistakes that kill your chances before you even pitchThe balance between growth content vs. brand-friendly content (and how to nail both)Why generic ChatGPT pitches are backfiring and how to stand out insteadWhat to do if brands keep saying “we don’t have budget”Negotiation mindsets that will help you close more paid dealsThe professionalism gap most creators overlook—and how it’s costing them moneyIf you’ve ever thought, “Why am I not getting brand deals when everyone else seems to be?” this episode will help you reframe, reset, and start landing partnerships that actually pay.🚨 LINKS & RESOURCESFollow us on Instagram: https://www.instagram.com/thecreatorpassport/ Join The Creator Passport Newsletter: https://theloverspassport.myflodesk.com/a8paj3hqyq Join TCP 5.0 VIP Waitlist: https://theloverspassport.myflodesk.com/jzimjiudac
undefined
Sep 5, 2025 • 53min

Episode 89:The Financial Game Plan Every Content Creator Needs

Mel Abraham, entrepreneur and author of "Building Your Money Machine," dives into financial strategies tailored for content creators. He highlights the top money myth that keeps creators stuck and reveals how to leverage time for wealth building. The discussion ranges from establishing "money dates" to encourage financial communication to outlining the five income types that create a true "Money Machine." Mel also demystifies retirement planning, guiding creators on balancing their unpredictable income with long-term financial security.
undefined
Jun 27, 2025 • 46min

Episode 88: How to Grow a Family Travel Account Without Selling Your Soul or Your Schedule

In this episode of The Creator Passport Podcast, we’re sitting down with @thehendrixtribe, a family travel account that’s grown to over 50,000 followers in just one year, all while raising three young kids and living life completely off-script.What started as a personal diary for family and friends evolved into a powerful platform that now reaches over 50 million people per month. And the best part? They’re doing it without compromising their values, chasing trends, or pretending to be anyone but their bold, unconventional selves.We’re diving deep into how they built their brand around unschooling, authenticity, and value-driven storytelling—and how embracing their “weird” became their biggest asset.We’re covering:The storytelling shifts that helped them reach 50M+ views a monthWhy their unschooling lifestyle made them more relatable, not lessHow they handle trolls, judgment, and virality without losing sleepTheir slow-burn monetization strategy (and why they say no to 90% of paid deals)The mindset shift that helped them finally go from “just sharing” to “creating value”Their honest take on posting every day, balancing travel and parenthood, and staying groundedHow real estate, Disney rentals, and content creation now work together in their income ecosystemWhat they’d tell their past selves before ever hitting publishIf you’ve ever felt like you were “too late,” “too different,” or that your life is too chaotic to build something online, this episode is proof that there’s space for you exactly as you are.🎒 LINKS & RESOURCES Watch their content: https://www.instagram.com/thehendrixtribe/reels/ Join The Creator Passport 4.0:
undefined
Jun 13, 2025 • 55min

Episode 87: How This Couple Grew from 100 to 60K Followers While Working 9–5 Jobs

In this episode of The Creator Passport Podcast, we’re sitting down with Kristen and David, the travel-loving couple behind @upscaleadventurers, who grew from just 107 followers to nearly 60,000 in under a year, all while working full-time jobs.They prove that you don’t need to quit your job, travel full-time, or be a Gen Z to become a successful creator. By leaning into their strengths (hello Type A systems!) and building a niche around upscale adventure travel, they’ve built a brand that converts with one Reel alone gaining 34,000 followers and over 18 million views.We're diving deep into the strategies that helped them get traction fast, how they monetized their page before hitting 10K followers, and what mindset shifts helped them finally stop procrastinating and go all in.We’re covering:How Kristen and David grew from 107 to 60K+ followers in less than 12 monthsTheir viral Patagonia video that gained 34K followers overnightHow they built a monetization system with affiliate links (yes, even with under 10K)The mindset blocks they had to overcome (and how a podcast episode changed everything)Their exact weekly schedule for content creation while working 9-to-5How being Type A and organized became their superpowerWhy their niche pivot from points & miles to upscale hiking paid offTheir take on batching, repurposing content, and editing on desktop vs phoneWhat they wish they knew before starting as creators in their 30sIf you’ve ever thought, “It’s too late for me,” or “I don’t have enough time,” this episode will give you a real look at what’s actually possible with a plan and a little mindset magic.🎒 LINKS & RESOURCES Free 4-Figure Creator Masterclass: https://upscaleadventurers--theloverspassport.thrivecart.com/4-figures-in-4-weeks-webinar/ Follow Kristen & David on Instagram: https://www.instagram.com/upscaleadventurers/ 
undefined
Jun 6, 2025 • 58min

Episode 86: How to Grow as a Creator Without Living in the U.S. or Traveling Full-Time Description:

Discover how Liz and Leon skyrocketed their follower count from 6,000 to over 82,000 while juggling full-time jobs in the UK. They share insights on thriving in the saturated travel niche by repurposing content and embracing their unique lifestyle. The duo discusses maintaining work-life balance as creative partners, navigating the challenges of content creation without constant travel, and overcoming societal expectations. If you think you're too old or lack the right location, listen to their inspiring journey of chasing aspirations against the odds.
undefined
4 snips
May 30, 2025 • 53min

Episode 85:The Most Common Struggles as a New Creator (and How to Overcome Them)

In this episode of The Creator Passport Podcast, we are going through all the BIGGEST problems that see with content creations and why they aren’t growing. We asked our Creator Passport Challenge Facebook page of over 2,000 content creators what their biggest problems were, and this is what they said they were struggling the most with. We’re covering:Why so many creators struggle with Account Blindness How to increase your views on Videos Does trending Audio actually matter? How long it takes for you to start to see results from postingWhy you may not be gaining new followers daily How to increase your conversion data The difference between posting on Instagram and TikTok How to post consistently with a 9-5 jobWhether you should post old content or new content Whether you’re working full-time, feel stuck in your growth, or you’re just looking for a way to start getting more views on Instagram, this episode is for you. 🎒 LINKS & RESOURCESJoin our Free Workshop: https://checkout.theloverspassport.com/4-figures-in-4-weeks-webinar/ Join TCP 4.0 Priority Waitlist:  https://theloverspassport.myflodesk.com/khtke8bt9o 
undefined
May 23, 2025 • 47min

Episode 84: "I Wish I Started in 2016" - What Finally Made Her Take the Leap

In this episode of The Creator Passport Podcast, we’re sitting down with LoriAnne, one of our most inspiring TCP students, who went from 40 to over 12,700 followers in just a few short months, while working a full-time 9-to-5 job.We’re diving into how LoriAnne used her Type A travel planning skills and creative storytelling to carve out a unique niche in the saturated travel creator space. From being stuck in analysis paralysis for nearly a decade to finally taking the leap into content creation and growing fast, LoriAnne shares what finally pushed her to start, and how she’s built real momentum without quitting her day job or constantly hopping on a plane.We’re covering:How Laurieann grew from 40 to 12.7k+ followers in just 70 postsHer simple system for planning high-converting, helpful travel contentHow to stand out in a crowded niche without reinventing the wheelThe mindset shifts that helped her overcome fear and finally hit postHer tips for balancing a 9-to-5 while building a personal brandWhat to do when you feel like you’ve “missed the boat” or are starting too lateHow she uses data (without getting overwhelmed) to create viral, authentic contentWhether you’re working full-time, feel stuck in your growth, or you’re just tired of waiting for the “perfect time” to start, this episode is your permission slip to stop overthinking and just start.🎒 LINKS & RESOURCESFree Creator Masterclass: https://theloverspassport.myflodesk.com/tcp Follow Laurieann on Instagram: https://www.instagram.com/wanderwithpassion/
undefined
May 16, 2025 • 52min

Episode 83: How One Reel Earned Her 49,000 Followers (And What She’d Do Again)

In this episode of The Creator Passport Podcast, we’re diving into one of the most heartwarming and viral success stories from our community, how a full-time teacher grew from 900 to over 80,000 followers by sharing her creative classroom adventures.We’re joined by Trisha, an inspiring educator who combined her love of travel and teaching to build a unique content niche that’s now impacting classrooms around the world. From transforming her classroom into a full-blown flight to China, to building out an educational series that went massively viral (hello, 45 MILLION views!), this episode is packed with tangible lessons for anyone looking to grow while staying true to their purpose.We’re covering:How Trisha turned one classroom activity into a signature video seriesThe behind-the-scenes strategy that led to explosive growth (without burning out)How to grow as a creator with a full-time jobHer best tips for storytelling, batching, and building communityHow she handled the viral hate comments, and what kept her groundedThe mindset shift that changed everything for her contentWhy consistency > perfection, and how it paid offIf you’re a creator juggling a 9-to-5, looking for inspiration to find your voice, or dreaming of launching a series that sticks, this episode is for you.🎒 LINKS & RESOURCESTCP Masterclass: https://theloverspassport.myflodesk.com/tcp Follow Trisha on Instagram: https://www.instagram.com/mrsdepasquale/ Check out her educational travel guides: www.mrsdepasquale.com 
undefined
May 9, 2025 • 50min

Episode 82: Why Your Niche Isn’t Working (and How to Fix It)

In this episode of The Creator Passport Podcast, we’re breaking down one of the most important (and most confusing) parts of growing as a content creator: nailing your niche.Whether you’re a beginner who loves everything and doesn’t want to choose, an intermediate creator ready to pivot, or an advanced creator looking to expand your audience, we’re covering exactly how to figure out what niche makes sense for you and how to grow within (and beyond) it without confusing your audience or the algorithm.We’re sharing:Our own niche evolution from California road trips to international bucket list adventuresHow to choose a niche you’ll actually enjoy long-term (without getting stuck or bored) Why a niche matters for building a loyal following and landing brand dealsThe difference between a pivot and a U-turn, and when it’s time to start a new accountThe biggest mistakes we see creators make when picking or changing nichesHow to shift your content without losing your audienceActionable exercises to help you narrow down (or refine) your niche todayIf you’ve ever felt stuck posting the same thing, worried about changing directions, or overwhelmed by “niching down” advice, this episode is your roadmap to clarity.✨ LINKS & RESOURCESLINKS: https://theloverspassport.myflodesk.com/tcp 

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app