The Creator Passport Podcast

Giselle and Stephen Jiroch
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Oct 31, 2025 • 49min

Episode 97:The Follower Plateau: What To Do When You Stop Growing

Have you ever felt like you’re doing everything right, posting consistently, following trends, engaging daily, and yet your follower count hasn’t moved in weeks (or months)? You’re not alone. This is one of the most common frustrations creators face on the journey to growth.In this episode, we’re unpacking why follower plateaus happen, how to push through them, and what to do to turn a stall into your next breakthrough, both strategically and mentally.We’re diving into:Understanding the Plateau: Why growth is cyclical, not linear, and how plateaus are actually signs you’re ready for a new skill level, not proof you’re failing.Mindset Shifts: How to detach your self-worth from your analytics, reframe slow seasons as evolution, and see consistency as your superpower.Strategic Audits: How to analyze your last 10 posts to find what’s working, refresh your hooks, and make data-driven pivots that reignite momentum.Experimenting with Intention: Simple tweaks that make the biggest difference, testing new hooks, collaborating with peers, or leaning into content that sparks conversation.Engagement Systems: How to build relationships that make the algorithm work for you, plus a daily 20-minute engagement routine to drive real growth.Depth Over Width: The truth about nurturing the audience you already have, why conversations, saves, and shares matter more than vanity metrics.Whether you’re stuck at 1,000 followers or 100K, this episode will help you transform frustration into focus and turn your plateau into your next breakthrough.🚨 Links and ResourcesJoin our Reels Masterclass: https://checkout.theloverspassport.com/4-years-reels-masterclass/?ref=storyFollow us on Instagram: https://www.instagram.com/thecreatorpassport/Join TCP 5.0 VIP Waitlist: https://theloverspassport.myflodesk.com/jzimjiudac
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Oct 24, 2025 • 50min

Episode 96:How to Stay Creative When You Feel Like You’re Burned Out (What to Do When You’re Burnt Out But Still Need to Post)

In this episode, we’re sharing our exact strategies for staying creative even when your energy is running on empty, without sacrificing quality or burning out even more.We’re diving into:How to shift your mindset around burnout, why it’s not failure, it’s feedback, and how to prioritize restorative self-care instead of soothing distractions.The practical systems that keep your content engine running, from batching 10–20 posts in a single flow to repurposing one podcast into an entire week of content.How to protect your creative energy like a CEO, with outsourcing, boundaries, and smart automation that keep your business growing even while you rest.Tactical creativity boosters for low-energy days, like intentional scrolling, B-roll filming, and easy repost strategies.Energy management > time management, learn how to structure your week with “creator days” vs “CEO days” to protect your flow.Future-proofing your brand by building scalable assets like evergreen funnels, digital products, and affiliate systems so your income doesn’t depend on constant posting.Whether you’re just starting out or leading a six-figure brand, this episode will help you keep showing up with creativity, consistency, and strategy, even when burnout hits.🚨 Links and ResourcesGrab our free 5-Day Instagram Success Training: https://theloverspassport.myflodesk.com/o6z5agw95f                                                           Follow us on Instagram: https://www.instagram.com/thecreatorpassport/ Join TCP 5.0 VIP Waitlist: https://theloverspassport.myflodesk.com/jzimjiudac                    Follow Assistynt on Instagram: https://www.instagram.com/assistynt/ 
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Oct 17, 2025 • 58min

Episode 95: How to Use Trends Without Losing Your Brand Identity

In this episode of The Creator Passport Podcast, we’re tackling one of the trickiest balancing acts for creators: how to use trends without losing your brand identity.Trends can feel like cheat codes for reach, skyrocketing your views and landing you in front of millions. But if you lean on them the wrong way, they can dilute your message, attract the wrong audience, and leave you feeling like just another face in the crowd.We’re breaking down:What actually counts as a “trend” (and the different types you need to know)Why some creators blow up from trends while others flop using the same exact formatHow to decide which trends are worth your time and which ones to skipThe sweet spot of blending original content with trends to build a loyal followingTactical tips for spotting trends early and putting your own spin on themWhat it really takes to become a trendsetter in 2025Whether you’re just starting out or already pulling in millions of views, this episode will show you how to leverage trends for growth without sacrificing your unique voice or brand identity.🚨 Links and ResourcesGrab our free 5-Day Instagram Success Training: https://theloverspassport.myflodesk.com/o6z5agw95f                                                           Follow us on Instagram: https://www.instagram.com/thecreatorpassport/ Join TCP 5.0 VIP Waitlist: https://theloverspassport.myflodesk.com/jzimjiudac                    Follow Assistynt on Instagram: https://www.instagram.com/assistynt/ 
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Oct 10, 2025 • 56min

Episode 94:Creators: Stop Blaming the Algorithm. Here’s the Real Reason You’re Stuck

In this episode of The Creator Passport Podcast, we’re tackling one of the biggest unspoken challenges creators face: Why am I doing everything right but still not seeing results?We brought back one of our most popular guests, mindset coach Brad Bizjack, to dig into the hidden forces that make or break success as a creator. Brad has trained over 75,000 people worldwide, and in this conversation he shares how your beliefs, energy, and intent directly impact your growth more than any strategy ever will.We’re covering:Why consistency alone isn’t enough if your mindset is holding you backThe 3-number “combination lock” of success every creator needs to unlockHow your beliefs subconsciously shape the results you get (for better or worse)Why energy and intent can attract, or repel, opportunities and brand dealsThe real reason complaining about the algorithm keeps you stuckA simple mindset shift to overcome imposter syndrome and self-doubtHow to create a clear vision that pulls you toward your goals instead of keeping you stuck in excusesIf you’ve ever felt like you’re posting, pitching, and doing all the “right things” but your growth has stalled, this episode will give you the clarity and tools to finally shift what’s going on beneath the surface.🚨 LINKS & RESOURCES Join Brad’s free 5-Day Success Accelerator Challenge: http://www.bradbizjack.com/a/2148154906/8jTKLM2q Success Accelerator VIP: http://www.bradbizjack.com/a/2148158666/8jTKLM2q  What's Your Unique Success Archetype Quiz: http://www.bradbizjack.com/a/2148151333/8jTKLM2q Rewired Waitlist: http://www.bradbizjack.com/a/2148158243/8jTKLM2q   Follow us on Instagram: https://www.instagram.com/thecreatorpassport/ 
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Oct 3, 2025 • 57min

Episode 93:The 80/20 Rule of Content Creation (Focus on What Actually Moves the Needle)

In this episode of The Creator Passport Podcast, we’re unpacking one of the most powerful principles for creators who feel stuck on the content treadmill: the 80/20 rule. If you’ve ever found yourself posting on every platform, juggling brand deals, and hustling nonstop, but not seeing the results you want, this conversation will change the way you run your business.We’re diving into how the Pareto Principle (80% of results come from 20% of actions) applies directly to your growth, income, and daily workflow as a creator. From doubling down on the posts and platforms that actually move the needle, to letting go of busy work disguised as productivity, you’ll walk away with clarity on where to focus your limited time and energy.We’re covering:Why 20 reels generated nearly 1 million of our followers (and how to find your top performers)The hidden busy work keeping creators stuck in the grindHow to identify your “semi-truck” income stream and scale it to six figures and beyondWhat tasks to outsource so you can stay in your zone of geniusHow to shift your mindset from hustling harder to scaling smarterA practical 3-step audit to apply the 80/20 rule to your analytics, monetization, and workflow todayIf you’re ready to stop hustling in every direction and start making quantum leaps in your business, this episode will show you exactly how to focus on the 20% that actually matters.🚨 LINKS & RESOURCES 👉 Grab our free 5-Day Instagram Success Training: https://theloverspassport.myflodesk.com/o6z5agw95f 👉 Follow us on Instagram: https://www.instagram.com/thecreatorpassport/Follow Assistynt on Instagram: https://www.instagram.com/assistynt/ 
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Sep 26, 2025 • 45min

Episode 92:UGC vs. Influencer Marketing: What Really Makes More Money?

Discover the battle between UGC and influencer marketing, revealing how both can lead to lucrative careers. Explore why brands are obsessed with authentic user-generated content and the financial ceilings of each path. Learn essential tips on storytelling and building your portfolio as a new creator. Uncover the differences in scalability between the two routes, and find out when to pivot from UGC to sponsorships. This insightful discussion offers invaluable guidance for aspiring creators looking to navigate the monetization landscape!
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Sep 19, 2025 • 51min

Episode 91:The RIGHT Way to Expand Your Creator Brand As You (and Your Account) Change

In this episode of The Creator Passport Podcast, we’re tackling one of the biggest questions creators face: Should I pivot, rebrand, or even start a whole new account? As your life and interests evolve, your content inevitably changes too, but how do you bring your audience along for the ride without losing engagement or momentum?We break down the shifts we’ve personally navigated (from California road trips to international adventures, from one brand to two), the mindset creators need when making big changes, and the strategies that make rebranding less scary and more successful.We’re covering:The difference between a subtle shift vs. a complete rebrandHow to “prime” your audience before introducing new contentThe 80/20 rule for balancing old vs. new content pillarsWhen it makes sense to start an entirely new accountHow trial reels can help you safely test new nichesReal creator case studies of pivots done right (and wrong)Why storytelling is the secret ingredient in making any pivot stickThe professional pitfalls that cause most rebrands to flopIf you’ve ever felt stuck in your niche, nervous about changing direction, or unsure whether your audience will follow you into your next chapter, this episode will give you the clarity and confidence you need to evolve your brand with purpose.🚨 LINKS & RESOURCESDownload our Paid to Post Blueprint: https://theloverspassport.myflodesk.com/qaf4vkyxgu Follow us on Instagram: https://www.instagram.com/thecreatorpassport/ Join The Creator Passport Newsletter: https://theloverspassport.myflodesk.com/a8paj3hqyq Join TCP 5.0 VIP Waitlist: https://theloverspassport.myflodesk.com/jzimjiudac
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Sep 12, 2025 • 46min

Episode 90:The Real Reasons You’re Not Getting Brand Deals in 2025

In this episode of The Creator Passport Podcast, we’re diving into the real reasons you’re not getting brand deals in 2025. If you’ve been pitching nonstop, watching your inbox stay quiet, or wondering why this year feels tougher than ever, this conversation will give you the clarity (and action steps) you’ve been missing.We break down the shifts we’re seeing on the brand side, the mistakes creators keep making, and the exact strategies we’ve used to land more inbound deals than ever, making this our biggest year for partnerships to date.We’re covering:The #1 industry shift in 2025 that’s changing how brands choose creatorsWhy ROI and proof of influence matter more than follower countAudience alignment mistakes that kill your chances before you even pitchThe balance between growth content vs. brand-friendly content (and how to nail both)Why generic ChatGPT pitches are backfiring and how to stand out insteadWhat to do if brands keep saying “we don’t have budget”Negotiation mindsets that will help you close more paid dealsThe professionalism gap most creators overlook—and how it’s costing them moneyIf you’ve ever thought, “Why am I not getting brand deals when everyone else seems to be?” this episode will help you reframe, reset, and start landing partnerships that actually pay.🚨 LINKS & RESOURCESFollow us on Instagram: https://www.instagram.com/thecreatorpassport/ Join The Creator Passport Newsletter: https://theloverspassport.myflodesk.com/a8paj3hqyq Join TCP 5.0 VIP Waitlist: https://theloverspassport.myflodesk.com/jzimjiudac
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Sep 5, 2025 • 53min

Episode 89:The Financial Game Plan Every Content Creator Needs

Mel Abraham, entrepreneur and author of "Building Your Money Machine," dives into financial strategies tailored for content creators. He highlights the top money myth that keeps creators stuck and reveals how to leverage time for wealth building. The discussion ranges from establishing "money dates" to encourage financial communication to outlining the five income types that create a true "Money Machine." Mel also demystifies retirement planning, guiding creators on balancing their unpredictable income with long-term financial security.
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Jun 27, 2025 • 46min

Episode 88: How to Grow a Family Travel Account Without Selling Your Soul or Your Schedule

In this episode of The Creator Passport Podcast, we’re sitting down with @thehendrixtribe, a family travel account that’s grown to over 50,000 followers in just one year, all while raising three young kids and living life completely off-script.What started as a personal diary for family and friends evolved into a powerful platform that now reaches over 50 million people per month. And the best part? They’re doing it without compromising their values, chasing trends, or pretending to be anyone but their bold, unconventional selves.We’re diving deep into how they built their brand around unschooling, authenticity, and value-driven storytelling—and how embracing their “weird” became their biggest asset.We’re covering:The storytelling shifts that helped them reach 50M+ views a monthWhy their unschooling lifestyle made them more relatable, not lessHow they handle trolls, judgment, and virality without losing sleepTheir slow-burn monetization strategy (and why they say no to 90% of paid deals)The mindset shift that helped them finally go from “just sharing” to “creating value”Their honest take on posting every day, balancing travel and parenthood, and staying groundedHow real estate, Disney rentals, and content creation now work together in their income ecosystemWhat they’d tell their past selves before ever hitting publishIf you’ve ever felt like you were “too late,” “too different,” or that your life is too chaotic to build something online, this episode is proof that there’s space for you exactly as you are.🎒 LINKS & RESOURCES Watch their content: https://www.instagram.com/thehendrixtribe/reels/ Join The Creator Passport 4.0:

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