

The Creator Passport Podcast
Giselle and Stephen Jiroch
"All content creators and digital entrepreneurs want to know the secret to success. The Creator Passport by Giselle and Stephen Jiroch proves that success isn’t just about algorithms and trends—it’s about strategy over hustle, creativity over competition, and mindset over metrics. After scaling our social media to over 1 million followers, generating billions of views, and building a 7-figure business from content creation, we’re here to break down the biggest misconceptions in the creator economy. Tune in to what works (and what doesn’t) to grow and monetize—without burnout.
Episodes
Mentioned books

Nov 21, 2025 • 49min
Episode 100:Our Biggest Mistakes as Creators (and What We Learned)
In this episode of The Creator Passport Podcast, we’re celebrating EPISODE 100 by getting brutally honest about the 10 biggest mistakes we’ve made as full-time content creators over the last five years so you don’t have to repeat them.If you’ve ever wondered, “Am I missing something?” or felt like everyone else got the rulebook to content creation except you, this episode is the rulebook we wish we had on day one. You’ll walk away knowing what to avoid, what to double down on, and how to make smarter moves in your creator business no matter your niche.We’re covering:The contract red flags we missed early on (and how much it actually cost us)How exclusivity, whitelisting, and in-perpetuity rights can quietly drain tens of thousands from your incomeThe management contract clause that blindsided us (and what to look for before you ever sign with an agency)Why engaging with trolls wrecked our mental health and the boundaries we set that changed everythingHow to spot one-sided relationships and “takers” in the creator space (and protect your energy + reputation)Why we regret not quitting our 9–5s sooner and the actual metrics to watch when you’re deciding to go full-timeThe delegation mistakes we made as a creator couple and how we now divide roles to avoid stepping on each other’s toesHow delaying outsourcing capped our growth and the mindset shift that finally got us to hire helpThe scam brand deal we almost fell for (and our checklist to help you avoid the same trap)Why chasing clout, repost pages, and “exposure” deals almost never pays off and what to focus on insteadWe’re also sharing a behind-the-scenes look at hitting our goal of 200+ five-star reviews by episode 100, what that milestone means to us, and a special giveaway to say thank you. 🎉To celebrate 100 episodes, we’re giving away a brand new DJI Osmo to one listener.To enter:Leave a 5-star review on the podcast (if you haven’t already!)Send us a DM on Instagram with the words “episode 100” to @thecreatorpassportLINKS & RESOURCESFollow us on Instagram: https://www.instagram.com/thecreatorpassport TCP Waitlist: https://theloverspassport.myflodesk.com/r0le4nksrr

Nov 14, 2025 • 49min
Episode 99:What we would do if we had to start Instagram over again
In this episode of The Creator Passport Podcast, we’re breaking down exactly what we would do if we had to start all over again as travel creators in 2025, knowing everything we know now after growing The Lovers Passport to 1.3M+ followers and building a multi–seven-figure creator business.If you’ve been feeling overwhelmed by where to start, how to stand out in a crowded niche, or whether you’re “too late,” this episode will give you the blueprint we wish we had on day one. Spoiler: It has never been easier to grow as a travel creator, if you focus on the right things.We’re sharing the step-by-step strategy we’d use today to grow faster, monetize sooner, and avoid the biggest mistakes that cost creators years of progress.We’re covering:The first thing we’d do to identify our unique advantage (and why this matters more than your gear or how often you travel)How to analyze your niche so you never run out of high-performing content ideasThe creator skills we’d invest in early and the ones we wouldn’t waste time onWhat we’d audit on our own account before posting anythingThe fastest path to building trust and an engaged audience from zeroWhen we’d start monetizing if we were beginners again (hint: way sooner than you think)How to structure your content so you grow on autopilot without burning outThe mindset creators need to thrive in 2025’s algorithm landscapeIf you’ve ever thought, “I want to become a travel creator, but I don’t know where to start,” or if you’ve been posting without traction, this episode will give you the clarity, confidence, and roadmap to finally make it happen.✈️ LINKS & RESOURCESJoin our free Start From Scratch Mini Course: https://theloverspassport.myflodesk.com/start Follow us on Instagram: https://www.instagram.com/thecreatorpassport

Nov 7, 2025 • 48min
Episode 98:How to Prep for Holiday Brand Deals (Your Q4 Strategy)
In this episode of The Creator Passport Podcast, we’re diving into the ultimate creator playbook for Q4, the most profitable time of the year.We’re breaking down exactly how we’ve made over $100,000 in one month during Q4, why 60–70% of our annual income as creators comes in this season, and what you can do right now to lock in your biggest brand deals before the year ends.You’ll learn:Why brands are spending billions in November and December and how to get your slice of the pieHow to update your media kit and case studies to impress brands fastHow to pitch strategically (and persistently) without burning outThe types of content that attract the biggest holiday campaignsWhy you should increase your rates and plan content around brand demandThe mindset shift that separates creators who hope for deals from those who close themIf you’ve ever wondered how full-time creators land massive Q4 campaigns this episode gives you the exact systems, examples, and strategies we use every single year.🚨 LINKS & RESOURCESFollow us on Instagram: https://www.instagram.com/thecreatorpassport/ Join The Creator Passport Newsletter: https://theloverspassport.myflodesk.com/a8paj3hqyq Join the TCP 5.0 VIP Waitlist: https://theloverspassport.myflodesk.com/r0le4nksrr Grab your spot for our Instagram Masterclass: https://checkout.theloverspassport.com/4-years-reels-masterclass/?ref=story

Oct 31, 2025 • 49min
Episode 97:The Follower Plateau: What To Do When You Stop Growing
Have you ever felt like you’re doing everything right, posting consistently, following trends, engaging daily, and yet your follower count hasn’t moved in weeks (or months)? You’re not alone. This is one of the most common frustrations creators face on the journey to growth.In this episode, we’re unpacking why follower plateaus happen, how to push through them, and what to do to turn a stall into your next breakthrough, both strategically and mentally.We’re diving into:Understanding the Plateau: Why growth is cyclical, not linear, and how plateaus are actually signs you’re ready for a new skill level, not proof you’re failing.Mindset Shifts: How to detach your self-worth from your analytics, reframe slow seasons as evolution, and see consistency as your superpower.Strategic Audits: How to analyze your last 10 posts to find what’s working, refresh your hooks, and make data-driven pivots that reignite momentum.Experimenting with Intention: Simple tweaks that make the biggest difference, testing new hooks, collaborating with peers, or leaning into content that sparks conversation.Engagement Systems: How to build relationships that make the algorithm work for you, plus a daily 20-minute engagement routine to drive real growth.Depth Over Width: The truth about nurturing the audience you already have, why conversations, saves, and shares matter more than vanity metrics.Whether you’re stuck at 1,000 followers or 100K, this episode will help you transform frustration into focus and turn your plateau into your next breakthrough.🚨 Links and ResourcesJoin our Reels Masterclass: https://checkout.theloverspassport.com/4-years-reels-masterclass/?ref=storyFollow us on Instagram: https://www.instagram.com/thecreatorpassport/Join TCP 5.0 VIP Waitlist: https://theloverspassport.myflodesk.com/jzimjiudac

Oct 24, 2025 • 50min
Episode 96:How to Stay Creative When You Feel Like You’re Burned Out (What to Do When You’re Burnt Out But Still Need to Post)
In this episode, we’re sharing our exact strategies for staying creative even when your energy is running on empty, without sacrificing quality or burning out even more.We’re diving into:How to shift your mindset around burnout, why it’s not failure, it’s feedback, and how to prioritize restorative self-care instead of soothing distractions.The practical systems that keep your content engine running, from batching 10–20 posts in a single flow to repurposing one podcast into an entire week of content.How to protect your creative energy like a CEO, with outsourcing, boundaries, and smart automation that keep your business growing even while you rest.Tactical creativity boosters for low-energy days, like intentional scrolling, B-roll filming, and easy repost strategies.Energy management > time management, learn how to structure your week with “creator days” vs “CEO days” to protect your flow.Future-proofing your brand by building scalable assets like evergreen funnels, digital products, and affiliate systems so your income doesn’t depend on constant posting.Whether you’re just starting out or leading a six-figure brand, this episode will help you keep showing up with creativity, consistency, and strategy, even when burnout hits.🚨 Links and ResourcesGrab our free 5-Day Instagram Success Training: https://theloverspassport.myflodesk.com/o6z5agw95f Follow us on Instagram: https://www.instagram.com/thecreatorpassport/ Join TCP 5.0 VIP Waitlist: https://theloverspassport.myflodesk.com/jzimjiudac Follow Assistynt on Instagram: https://www.instagram.com/assistynt/

Oct 17, 2025 • 58min
Episode 95: How to Use Trends Without Losing Your Brand Identity
In this episode of The Creator Passport Podcast, we’re tackling one of the trickiest balancing acts for creators: how to use trends without losing your brand identity.Trends can feel like cheat codes for reach, skyrocketing your views and landing you in front of millions. But if you lean on them the wrong way, they can dilute your message, attract the wrong audience, and leave you feeling like just another face in the crowd.We’re breaking down:What actually counts as a “trend” (and the different types you need to know)Why some creators blow up from trends while others flop using the same exact formatHow to decide which trends are worth your time and which ones to skipThe sweet spot of blending original content with trends to build a loyal followingTactical tips for spotting trends early and putting your own spin on themWhat it really takes to become a trendsetter in 2025Whether you’re just starting out or already pulling in millions of views, this episode will show you how to leverage trends for growth without sacrificing your unique voice or brand identity.🚨 Links and ResourcesGrab our free 5-Day Instagram Success Training: https://theloverspassport.myflodesk.com/o6z5agw95f Follow us on Instagram: https://www.instagram.com/thecreatorpassport/ Join TCP 5.0 VIP Waitlist: https://theloverspassport.myflodesk.com/jzimjiudac Follow Assistynt on Instagram: https://www.instagram.com/assistynt/

Oct 10, 2025 • 56min
Episode 94:Creators: Stop Blaming the Algorithm. Here’s the Real Reason You’re Stuck
In this episode of The Creator Passport Podcast, we’re tackling one of the biggest unspoken challenges creators face: Why am I doing everything right but still not seeing results?We brought back one of our most popular guests, mindset coach Brad Bizjack, to dig into the hidden forces that make or break success as a creator. Brad has trained over 75,000 people worldwide, and in this conversation he shares how your beliefs, energy, and intent directly impact your growth more than any strategy ever will.We’re covering:Why consistency alone isn’t enough if your mindset is holding you backThe 3-number “combination lock” of success every creator needs to unlockHow your beliefs subconsciously shape the results you get (for better or worse)Why energy and intent can attract, or repel, opportunities and brand dealsThe real reason complaining about the algorithm keeps you stuckA simple mindset shift to overcome imposter syndrome and self-doubtHow to create a clear vision that pulls you toward your goals instead of keeping you stuck in excusesIf you’ve ever felt like you’re posting, pitching, and doing all the “right things” but your growth has stalled, this episode will give you the clarity and tools to finally shift what’s going on beneath the surface.🚨 LINKS & RESOURCES Join Brad’s free 5-Day Success Accelerator Challenge: http://www.bradbizjack.com/a/2148154906/8jTKLM2q Success Accelerator VIP: http://www.bradbizjack.com/a/2148158666/8jTKLM2q What's Your Unique Success Archetype Quiz: http://www.bradbizjack.com/a/2148151333/8jTKLM2q Rewired Waitlist: http://www.bradbizjack.com/a/2148158243/8jTKLM2q Follow us on Instagram: https://www.instagram.com/thecreatorpassport/

Oct 3, 2025 • 57min
Episode 93:The 80/20 Rule of Content Creation (Focus on What Actually Moves the Needle)
In this episode of The Creator Passport Podcast, we’re unpacking one of the most powerful principles for creators who feel stuck on the content treadmill: the 80/20 rule. If you’ve ever found yourself posting on every platform, juggling brand deals, and hustling nonstop, but not seeing the results you want, this conversation will change the way you run your business.We’re diving into how the Pareto Principle (80% of results come from 20% of actions) applies directly to your growth, income, and daily workflow as a creator. From doubling down on the posts and platforms that actually move the needle, to letting go of busy work disguised as productivity, you’ll walk away with clarity on where to focus your limited time and energy.We’re covering:Why 20 reels generated nearly 1 million of our followers (and how to find your top performers)The hidden busy work keeping creators stuck in the grindHow to identify your “semi-truck” income stream and scale it to six figures and beyondWhat tasks to outsource so you can stay in your zone of geniusHow to shift your mindset from hustling harder to scaling smarterA practical 3-step audit to apply the 80/20 rule to your analytics, monetization, and workflow todayIf you’re ready to stop hustling in every direction and start making quantum leaps in your business, this episode will show you exactly how to focus on the 20% that actually matters.🚨 LINKS & RESOURCES 👉 Grab our free 5-Day Instagram Success Training: https://theloverspassport.myflodesk.com/o6z5agw95f 👉 Follow us on Instagram: https://www.instagram.com/thecreatorpassport/Follow Assistynt on Instagram: https://www.instagram.com/assistynt/

Sep 26, 2025 • 45min
Episode 92:UGC vs. Influencer Marketing: What Really Makes More Money?
Discover the battle between UGC and influencer marketing, revealing how both can lead to lucrative careers. Explore why brands are obsessed with authentic user-generated content and the financial ceilings of each path. Learn essential tips on storytelling and building your portfolio as a new creator. Uncover the differences in scalability between the two routes, and find out when to pivot from UGC to sponsorships. This insightful discussion offers invaluable guidance for aspiring creators looking to navigate the monetization landscape!

Sep 19, 2025 • 51min
Episode 91:The RIGHT Way to Expand Your Creator Brand As You (and Your Account) Change
In this episode of The Creator Passport Podcast, we’re tackling one of the biggest questions creators face: Should I pivot, rebrand, or even start a whole new account? As your life and interests evolve, your content inevitably changes too, but how do you bring your audience along for the ride without losing engagement or momentum?We break down the shifts we’ve personally navigated (from California road trips to international adventures, from one brand to two), the mindset creators need when making big changes, and the strategies that make rebranding less scary and more successful.We’re covering:The difference between a subtle shift vs. a complete rebrandHow to “prime” your audience before introducing new contentThe 80/20 rule for balancing old vs. new content pillarsWhen it makes sense to start an entirely new accountHow trial reels can help you safely test new nichesReal creator case studies of pivots done right (and wrong)Why storytelling is the secret ingredient in making any pivot stickThe professional pitfalls that cause most rebrands to flopIf you’ve ever felt stuck in your niche, nervous about changing direction, or unsure whether your audience will follow you into your next chapter, this episode will give you the clarity and confidence you need to evolve your brand with purpose.🚨 LINKS & RESOURCESDownload our Paid to Post Blueprint: https://theloverspassport.myflodesk.com/qaf4vkyxgu Follow us on Instagram: https://www.instagram.com/thecreatorpassport/ Join The Creator Passport Newsletter: https://theloverspassport.myflodesk.com/a8paj3hqyq Join TCP 5.0 VIP Waitlist: https://theloverspassport.myflodesk.com/jzimjiudac


