The Creator Passport Podcast

Giselle and Stephen Jiroch
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Jan 9, 2026 • 42min

Episode 107: From 0 to Paid Tourism Campaigns Without Overnight Virality

In this episode of The Creator Passport Podcast, we’re sitting down with Daniel and Louise, an Australia-based travel creator couple who went from posting into the void for six months to building real momentum, landing paid tourism campaigns, and turning content creation into a legitimate income stream all while balancing full-time work, long drives, and life outside of social media.If you’ve ever felt discouraged by slow growth, stuck wondering why everyone else seems to “figure it out” faster, or overwhelmed by trying to do everything at once, this conversation will feel incredibly validating. Daniel and Louise open up about the early slog, the mindset shifts that helped them push through plateaus, and how simplifying their content, systems, and niche changed everything.We’re pulling back the curtain on what it actually looks like to grow as a creator without overnight virality, without living in the U.S., and without burning out and why patience, systems, and repeatable formats matter more than luck.We’re covering:What the first 6 months of “posting into oblivion” really felt likeWhy slow growth is normal (and why most creators quit too early)How niching down to local travel unlocked consistency and clarityThe importance of systems over outcomes in the early stagesHow splitting responsibilities as a couple improved consistency and qualityOvercoming the fear of repurposing content and why it accelerated growthWhat it’s like being a travel creator in Australia vs. the U.S.How their first paid tourism campaign came togetherThe mindset shift that helped them stop undercharging and negotiate confidentlyWhen inbound brand deals start happening and how momentum buildsWhy repeatable formats, series, and value-driven content outperform trendsIf you’re a creator who feels stuck in the early stages, frustrated by slow growth, or unsure how to turn content into real opportunities, this episode will help you zoom out, trust the process, and build a creator business that’s sustainable not rushed.LINKS & RESOURCESJoin The Creator Passport 5.0 👉 https://ourtravelperspective--theloverspassport.thrivecart.com/creator-passport-cohort-5/  Follow Daniel and Louise on Instagram👉 https://www.instagram.com/ourtravelperspective/ Get their free Australia Itineraries: https://ourtravelperspective.myflodesk.com/travel-tips 
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Jan 5, 2026 • 55min

Episode 106: Starting a New Account Was the Best Thing They Ever Did

In this episode of The Creator Passport Podcast, we’re sitting down with Trey and Juliana, the couple behind American Travel Archives, to break down what it really looks like to build a travel creator business from the ground up without full-time travel, without overnight virality, and without having it all figured out at the startJuliana shares her journey from growing a 220,000-follower fandom account to starting over from zero in travel, why launching a brand-new niche account changed everything, and how systems, repurposing, and consistency helped them scale fast. Trey opens up about supporting the business behind the scenes while working a full-time job, handling filming and logistics, and learning to treat content creation like a real business.This conversation is an honest look at what happens before the big wins, the slow growth, the pivots, the self-doubt, and the systems that make momentum possible.We’re covering:Why starting a new account can outperform pivoting an old oneHow they grew rapidly in the first 6 months without full-time travelPosting volume, repurposing, and building sustainable systemsSplitting roles as a creator couple (editing vs. backend vs. pitching)How they started monetizing through tourism boards and paid campaignsWhy pitching consistently matters more than waiting for inbound dealsCharging confidently and walking away from bad brand offersBalancing content creation with full-time work and real lifeIf you’re a creator stuck in the early stages, overwhelmed by slow growth, or unsure how to turn content into paid opportunities, this episode will help you zoom out, simplify your strategy, and build momentum the right way with patience, systems, and intention.LINKS & RESOURCESJoin $3k in 3 monthsFollow Juliana & Trey on Instagram: https://www.instagram.com/americantravelarchives/ 
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Jan 2, 2026 • 50min

Episode 105: She Started “Late,” Had Kids, and Still Built a Thriving Creator Business

In this episode of The Creator Passport Podcast, we’re sitting down with Ashley, a full-time travel creator, former nurse, military spouse, and mom who went from posting “just for fun” to growing over 120,000 followers in under a year, all while raising a family, moving internationally, and building a real creator business from scratch.If you’ve ever felt behind because you’re starting later, overwhelmed by content creation, or unsure how creators actually turn growth into income, this conversation will completely reframe what’s possible. Ashley opens up about the mindset shifts, systems, and strategic decisions that helped her break through plateaus, simplify her content, and finally treat her platform like a business.We’re pulling back the curtain on what it really looks like to grow sustainably as a creator, without burning out, chasing every platform, or waiting around for brands to magically find you.We’re covering:How Ashley grew from 16K to over 120K followers in less than a yearThe content mistakes she made early on (and what finally unlocked growth)Why hooks, packaging, and consistency matter more than perfectionHow to push through self-doubt, comparison, and creator burnoutThe mindset shift from “posting for fun” to building a real businessHow to balance content creation, motherhood, travel, and life responsibilitiesWhen to focus on growth vs. monetization (and how to layer income sustainably)Why niching down and simplifying platforms accelerates resultsWhat creators at the 0–10K stage should focus on firstHow failing forward actually builds long-term confidence and momentumIf you’re a creator who feels stretched thin, stuck in perfectionism, or unsure how to grow and monetize without sacrificing your life or sanity, this episode will help you slow down, refocus, and build something that actually supports the life you want.LINKS & RESOURCESJoin the FREE $3K in 3 Months Workshop👉 https://checkout.theloverspassport.com/3k-3-months/?ref=ig-story Join The Creator Passport 5.0 Waitlist: https://theloverspassport.myflodesk.com/r0le4nksrr  Follow Ashley on Instagram👉 https://www.instagram.com/theresilientroamer/ Join Ashley on her group trip: https://groups.goaheadtours.com/tours/theresilientroamer-crog2026?utm_medium=referral&utm_source=gc_inf&utm_campaign=theresilientroamer 
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Dec 30, 2025 • 50min

Episode 104: Why Generic Travel Content Doesn’t Work (and What Finally Did)

Nicole shares her journey from a spontaneous trip to Iceland to building a successful creator business. She discusses the challenges of immigration and how they pushed her into content creation. By shifting from generic travel tips to personal storytelling, she found her unique voice and built a dedicated community. The conversation covers monetization strategies, productivity tips, and the importance of authenticity in standing out. Nicole emphasizes the transformative power of moving abroad for love and the commitment needed to thrive as a solo creator.
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Dec 26, 2025 • 1h 3min

Episode 103:How to Build a Sustainable Creator Business Abroad While Traveling Full-Time

Explore the realities of building a content business while traveling full-time. Learn how to avoid burnout by focusing on a single platform. Discover why niching down can spark clarity and growth. Hear about the importance of systems and setting realistic expectations. The hosts share insights on creating effective income streams and community support. Finally, get inspired by unique travel experiences that redefine budget travel beyond stereotypes.
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Dec 12, 2025 • 49min

Episode 102:How to Set Yourself up as a Content Creator for 2026

In this episode of The Creator Passport Podcast, we’re breaking down the exact step-by-step system we’re using to set ourselves up for our biggest year yet, and giving you the full behind-the-scenes roadmap so you can walk into 2026 with clarity, confidence, and an actual plan to grow your creator business.We’re covering:The big-picture foundation every creator needsHow to clean out your hard drivesElevating your pitching, packages & brand dealsHow to update your media kitYour full business + income strategy for the yearBuilding your 2026 content roadmapHow to choose your signature seriesIf you’re ready to grow, monetize, and create content with intention, instead of vibes and guesswork, this episode will walk you through the exact framework we use to run a multi-seven-figure creator business.LINKS & RESOURCESFollow us on Instagram: https://www.instagram.com/thecreatorpassport Join the TCP Waitlist:https://theloverspassport.myflodesk.com/r0le4nksrrJoin 12 Days of Reelsmas (if open): https://theloverspassport.myflodesk.com/dwnqcp1lqc 
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Dec 5, 2025 • 56min

Episode 101: How to Get Paid to Travel: Lessons From Working With 50+ Tourism Boards & Hotels

Discover how to navigate the world of travel content creation with insights from working with over 50 tourism boards. Learn the importance of shot lists and how to research destinations uniquely. Tips on planning with a clear vision will help you avoid burnout while creating content. Understand when to shoot for platforms like YouTube versus Instagram and the best trip lengths for productivity. Plus, get advice on securing contracts, managing logistics, and ensuring safety with Wi-Fi and drone use. It's all about getting paid to travel smart!
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Nov 21, 2025 • 49min

Episode 100:Our Biggest Mistakes as Creators (and What We Learned)

In this episode of The Creator Passport Podcast, we’re celebrating EPISODE 100 by getting brutally honest about the 10 biggest mistakes we’ve made as full-time content creators over the last five years so you don’t have to repeat them.If you’ve ever wondered, “Am I missing something?” or felt like everyone else got the rulebook to content creation except you, this episode is the rulebook we wish we had on day one. You’ll walk away knowing what to avoid, what to double down on, and how to make smarter moves in your creator business no matter your niche.We’re covering:The contract red flags we missed early on (and how much it actually cost us)How exclusivity, whitelisting, and in-perpetuity rights can quietly drain tens of thousands from your incomeThe management contract clause that blindsided us (and what to look for before you ever sign with an agency)Why engaging with trolls wrecked our mental health and the boundaries we set that changed everythingHow to spot one-sided relationships and “takers” in the creator space (and protect your energy + reputation)Why we regret not quitting our 9–5s sooner and the actual metrics to watch when you’re deciding to go full-timeThe delegation mistakes we made as a creator couple and how we now divide roles to avoid stepping on each other’s toesHow delaying outsourcing capped our growth and the mindset shift that finally got us to hire helpThe scam brand deal we almost fell for (and our checklist to help you avoid the same trap)Why chasing clout, repost pages, and “exposure” deals almost never pays off and what to focus on insteadWe’re also sharing a behind-the-scenes look at hitting our goal of 200+ five-star reviews by episode 100, what that milestone means to us, and a special giveaway to say thank you. 🎉To celebrate 100 episodes, we’re giving away a brand new DJI Osmo to one listener.To enter:Leave a 5-star review on the podcast (if you haven’t already!)Send us a DM on Instagram with the words “episode 100” to @thecreatorpassportLINKS & RESOURCESFollow us on Instagram: https://www.instagram.com/thecreatorpassport TCP Waitlist: https://theloverspassport.myflodesk.com/r0le4nksrr  
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Nov 14, 2025 • 49min

Episode 99:What we would do if we had to start Instagram over again

In this episode of The Creator Passport Podcast, we’re breaking down exactly what we would do if we had to start all over again as travel creators in 2025, knowing everything we know now after growing The Lovers Passport to 1.3M+ followers and building a multi–seven-figure creator business.If you’ve been feeling overwhelmed by where to start, how to stand out in a crowded niche, or whether you’re “too late,” this episode will give you the blueprint we wish we had on day one. Spoiler: It has never been easier to grow as a travel creator, if you focus on the right things.We’re sharing the step-by-step strategy we’d use today to grow faster, monetize sooner, and avoid the biggest mistakes that cost creators years of progress.We’re covering:The first thing we’d do to identify our unique advantage (and why this matters more than your gear or how often you travel)How to analyze your niche so you never run out of high-performing content ideasThe creator skills we’d invest in early and the ones we wouldn’t waste time onWhat we’d audit on our own account before posting anythingThe fastest path to building trust and an engaged audience from zeroWhen we’d start monetizing if we were beginners again (hint: way sooner than you think)How to structure your content so you grow on autopilot without burning outThe mindset creators need to thrive in 2025’s algorithm landscapeIf you’ve ever thought, “I want to become a travel creator, but I don’t know where to start,” or if you’ve been posting without traction, this episode will give you the clarity, confidence, and roadmap to finally make it happen.✈️ LINKS & RESOURCESJoin our free Start From Scratch Mini Course: https://theloverspassport.myflodesk.com/start Follow us on Instagram: https://www.instagram.com/thecreatorpassport
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Nov 7, 2025 • 48min

Episode 98:How to Prep for Holiday Brand Deals (Your Q4 Strategy)

In this episode of The Creator Passport Podcast, we’re diving into the ultimate creator playbook for Q4, the most profitable time of the year.We’re breaking down exactly how we’ve made over $100,000 in one month during Q4, why 60–70% of our annual income as creators comes in this season, and what you can do right now to lock in your biggest brand deals before the year ends.You’ll learn:Why brands are spending billions in November and December and how to get your slice of the pieHow to update your media kit and case studies to impress brands fastHow to pitch strategically (and persistently) without burning outThe types of content that attract the biggest holiday campaignsWhy you should increase your rates and plan content around brand demandThe mindset shift that separates creators who hope for deals from those who close themIf you’ve ever wondered how full-time creators land massive Q4 campaigns this episode gives you the exact systems, examples, and strategies we use every single year.🚨 LINKS & RESOURCESFollow us on Instagram: https://www.instagram.com/thecreatorpassport/ Join The Creator Passport Newsletter: https://theloverspassport.myflodesk.com/a8paj3hqyq Join the TCP 5.0 VIP Waitlist: https://theloverspassport.myflodesk.com/r0le4nksrr  Grab your spot for our Instagram Masterclass: https://checkout.theloverspassport.com/4-years-reels-masterclass/?ref=story 

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