Anne Pasek, data center researcher and expert in environmentally impactful internet, joins Dr. Mél Hogan to discuss the environmental impact of the internet and the challenges of accessing industry data. They explore the differences between bottom-up and top-down approaches in studying the environmental impact of the digital sector. They also discuss the concept of collective action in pressuring platforms to switch to renewable energy sources and propose a more relational approach to accounting for environmental impact.
The podcast discusses the challenges and controversies surrounding the measurement of the carbon footprint and energy consumption of the internet.
The need for a more nuanced and relational approach to assessing the environmental impacts of data centers is emphasized.
The podcast highlights the limited access to industry data and potential biases in reports, raising questions about the accuracy of measurements.
Deep dives
The Significance of Living in a World of Data and Digital Humans
The podcast explores the growing trend of digital humans, such as chatbots, holograms, and AI images, and their significance in a data-driven world.
The Importance of Acknowledging the Politics of Measurement
The podcast highlights the controversies surrounding the measurement of the carbon footprint and energy consumption of the internet, emphasizing the need for a more nuanced and relational approach.
Challenges in Accessing Industry Data and Making Accurate Measurements
The podcast discusses the limited access to industry data, the challenges of accurately measuring the impact of data centers, and the potential biases in industry reports and narratives.
Understanding the Complexity of System Boundaries and Geographical Impacts
The podcast explores the complexities of defining system boundaries in assessing the environmental impacts of the internet, including geographic differences in energy sources and carbon intensity.
Rethinking the Role of Energy Efficiency and the Limitations of Green Growth
The podcast questions the role of energy efficiency as a solution and highlights the limitations of relying solely on efficiency measures in addressing the environmental impacts of the internet.
Most of us researching data centers have come to rely on various figures and stats telling us how environmentally impactful the internet has become: how big is the footprint? how much energy is used? Anne Pasek and I discuss in this episode just how these things get tallied, and by whom, and to what ends. We also discuss what gets omitted in these calculations, and how a "relational footprinting" approach might help us situate our knowledge about this topic. We also briefly talk about open access publishing and the power of zines in particular. Recorded Dec 12, 2023. Released Feb 12, 2024.
Pasek, A., Vaughan, H., & Starosielski, N. (2023). The world wide web of carbon: Toward a relational footprinting of information and communications technology’s climate impacts. Big Data & Society, 10(1).