2min chapter

The Data Fix with Dr. Mél Hogan cover image

Efficient, with Anne Pasek

The Data Fix with Dr. Mél Hogan

CHAPTER

Collective Action and the Power of Social Pressure

This chapter explores the concept of collective action in pressuring streaming websites and digital content platforms to switch to renewable energy sources. It highlights Greenpeace's CleanClick campaign and emphasizes the need for a large-scale boycott to drive impactful change.

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