Apptivate: App Marketing Explained Expert tips on the art of app acquisitions - Josh Peleg (BlueThrone)
Dec 4, 2024
20:43
Questions Josh answered in this episode:
- How big is the mergers & acquisitions marketplace for mobile apps?
- What advice do you have for app developers at an inflection point with their business where they’re not meeting their goals?
- What categories are BlueThrone’s strengths?
- What can app developers do to increase their odds of being discovered by an acquisition company?
- How do you evaluate an app to determine if you want to acquire it?
- What should founders and developers be cautious about when talking to app buyers?
Timestamp:
- 1:24 Josh’s background and a little about BlueThrone
- 4:40 The mobile app M&A marketplace
- 5:47 BlueThrone’s value proposition
- 7:05 What can acquirers do for app developers
- 11:17 How to be discovered by an app acquisition company
- 14:15 What are app acquisition companies looking for in an app
- 17:43 Red flags for app buyers
Quotes:
(14:20-14:28) “A good litmus test is to see how much of your traffic is organic. If you can sustain the business based on its organic traffic, that really signifies product-market fit.”
(15:32-15:46) “A really good piece of advice I often give founders is don’t be shy about the stuff that’s not working. You can very much tell the potential acquirer about it. But the winning formula is to present a game plan on how you’re going to solve that.”
Mentioned in this Episode:
- Josh Peleg’s LinkedIn
- BlueThrone
- email: josh.p@bluethrone.io