Apptivate: App Marketing Explained cover image

Apptivate: App Marketing Explained

Expert tips on the art of app acquisitions - Josh Peleg (BlueThrone)

Dec 4, 2024
20:43

Questions Josh answered in this episode:

  • How big is the mergers & acquisitions marketplace for mobile apps?
  • What advice do you have for app developers at an inflection point with their business where they’re not meeting their goals?
  • What categories are BlueThrone’s strengths?
  • What can app developers do to increase their odds of being discovered by an acquisition company?
  • How do you evaluate an app to determine if you want to acquire it?
  • What should founders and developers be cautious about when talking to app buyers?

Timestamp:

  • 1:24 Josh’s background and a little about BlueThrone
  • 4:40 The mobile app M&A marketplace
  • 5:47 BlueThrone’s value proposition
  • 7:05 What can acquirers do for app developers
  • 11:17 How to be discovered by an app acquisition company
  • 14:15 What are app acquisition companies looking for in an app
  • 17:43 Red flags for app buyers

Quotes:

(14:20-14:28) “A good litmus test is to see how much of your traffic is organic. If you can sustain the business based on its organic traffic, that really signifies product-market fit.”

(15:32-15:46) “A really good piece of advice I often give founders is don’t be shy about the stuff that’s not working. You can very much tell the potential acquirer about it. But the winning formula is to present a game plan on how you’re going to solve that.”

Mentioned in this Episode:

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode