Ep. 145 - Managing Food Supply Chain using Innovative Technology with Katy Jones, Chief Marketing and Strategy Officer of FoodLogiQ

Supply Chain is one of the most complicated things in the food industry and managing 100s of ingredients that might need to be gluten-free, non-GMO, sourced in another country, whatever it is, you need documentation and database to help sort and store it.

Many companies who are at this level rely on supply chain management software to manage all of their documentation. This is where FoodLogiQ comes in, a rapidly growing startup to help manage your mess of a supply chain.

CMO Katy Jones and I have a great discussion on just why managing the food supply chain can be overwhelming, but also why it’s extremely important for people to manage it well.

We also get into a good discussion of the ever-topical topic, blockchain and why blockchain might be the future of supply chain management, and talk about the rising trend of being authentic in the food industry, and how it relates to good marketing. As we all know, it’s getting more important.

About Katy Since joining FoodLogiQ in 2015, Katy Jones has served as a thought leader within the food industry, providing insight and education on the importance of supplier management and traceability across the food supply chain. She has held various leadership roles with increasing levels of responsibility at FoodLogiQ, including Vice President of Marketing, Chief Marketing Officer, and most recently, Chief Marketing and Strategy Officer. In this position, Katy oversees all aspects of marketing and creates, communicates, executes, and sustains the strategic initiatives of the company’s cloud-based supplier transparency and traceability solution called FoodLogiQ Connect. Under Katy’s leadership, FoodLogiQ has consistently earned recognition and awards for innovation, performance and investor funding. Katy holds a bachelor’s degree in journalism and mass communication from the University of North Carolina at Chapel Hill and a master’s degree in data marketing communications from West Virginia University. In addition to her membership in the Chief Marketing Officer Club, she is a 2017 recipient of the Triangle Business Journal C-Suite Award.  Katy is an avid runner, reader and foodie, and she cherishes family time with her husband and two boys. About FoodLogiQ FoodLogiQ® LLC is the leading SaaS provider of traceability, food safety and supply chain transparency solutions. FoodLogiQ Connect is the most comprehensive, data-driven software solution that enables supplier management, food safety compliance, quality incident management, recall management and whole chain traceability – all on a single platform built exclusively for the food industry. To meet mounting regulatory requirements and consumer demands for transparency, food companies are leveraging FoodLogiQ Connect to validate supplier compliance with food safety and act with confidence in the event of a food safety or quality issue. To request a demo, please visit http://www.FoodLogiQ.com/demo. Sponsor - FoodLabelPro.com

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These two episodes talk about blockchain!

Mitchell Weinburg CEO of Inscatech - talks about the cons of blockchain because it will only work if people are honest before.

Cesare Varallo Founder of foodlawlatest.com - He was the first person to answer my questions about blockchain. This was a year ago, when things were a lot more chaotic than they are now.

Show Notes

What does FoodLogiQ have?: Supplier Management, Traceability, Recall software  Tom Mastrobuoni When someone asks what you do for a living, what do you tell them in a sentence or less?: I’m a Marketing officer for a food startup. Like FedEx for the food industry We just got our Series B. We grew out of our parent company and launched 3 years ago What does FoodLogiq do?: We are a SaaS management platform that helps manage supplier relationships Allows easy access to what products are approved and what is needed to be approved. FoodLogiq is specifically designed for the food industry because all things aren’t the same Features: Text to voice, on the cloud, Why is food a different supply chain?: Food is living and breathing and there are many factors that can be issues, The systems are also archaic How do you get documents and they don’t give it to you?: The platform runs a supplier through an onboarding workflow What is one thing you’d like to dispel?: Getting food on the table is really hard. Europe Non-GMO SGS IP preserved corn Advice for startups: Not become obsessed on what your job is or isn’t For new people, just listen to the customers for feedback Tyson Ventures How has working with Tyson benefitted you guys?: They are an amazing company. Very salt of the earth people. We’re now Tyson’s Supply Chain customer What type of food trends and technologies are you interested?: Plant based protein and the food industry’s focus on these things Flexitarian Market Blockchain: Distributed leger technology used to verify transactions. There are lots of opportunities in this space and a lot of companies are niching down on the trend ripe.io IOT Sensors Rapid Pathogen Sensing The main point of blockchain is traceability and a unique way of storing data Bitcoin The biggest challenge the food industry needs to face: Meeting the challenge between consumer needs for transparency and running a business There is a fine line between what consumers want to know versus what they don’t want to know What food is versus where food is and also the how What is one thing in the food industry you want to know more about?: I’d love to learn more about food marketing. Especially authentic marketing Who inspired you to get into food?: My son has a nut allergy and he inspires me to make a better food system. Food safety and food transparency is not competitive, it’s collaborative Can you give any advice to anyone in the marketing industry to go into the food industry: Be authentic and have a keen focus on being authentic on what your product means How do you attain knowledge that you don’t know?: You need to talk to people outside of your org. Depends where, but someone is always willing to share the knowledge Where can we gfind you for advice?: At katy@foodlogiq.com. Connect with me on LinkedIn. Why the Q in Logic?: The Q means IQ

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