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Morning Brew Daily

Automakers Are Out on EVs & Kim K Bets on Menswear

Oct 30, 2023
27:21
Snipd AI
The podcast discusses challenges in the EV industry, political divide in EV ownership, automaker costs, Boomers benefiting from high interest rates, Florida real estate market, Kim Kardashian's men's wear expansion, disruption in the underwear industry, President Biden's executive order on AI, and various upcoming events like the Fed meeting and World Series.
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Podcast summary created with Snipd AI

Quick takeaways

  • The electric vehicle industry is facing challenges in making EVs more affordable and addressing concerns over the lack of charging infrastructure.
  • Skims, the shapewear brand founded by Kim Kardashian, is expanding into men’s wear, tapping into the demand for higher quality and more comfortable options in this market.

Deep dives

Electric vehicle industry faces challenges as demand slows

The electric vehicle industry, once hailed as the future of the auto industry, is showing cracks as demand begins to slow. General Motors and Honda have abandoned their agreement to produce affordable lower-priced EVs, while Hertz is scaling back its big EV plans due to high costs of maintenance. The industry is realizing that mainstream consumers are not fully buying into the electric future yet, mainly due to high price points. This slowdown in demand was unexpected, as the industry assumed that early adopters would pave the way for mass adoption. The auto industry is now facing challenges in making electric vehicles more affordable and addressing concerns over the lack of charging infrastructure.

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