Automakers Are Out on EVs & Kim K Bets on Menswear
Oct 30, 2023
27:21
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The podcast discusses challenges in the EV industry, political divide in EV ownership, automaker costs, Boomers benefiting from high interest rates, Florida real estate market, Kim Kardashian's men's wear expansion, disruption in the underwear industry, President Biden's executive order on AI, and various upcoming events like the Fed meeting and World Series.
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Quick takeaways
The electric vehicle industry is facing challenges in making EVs more affordable and addressing concerns over the lack of charging infrastructure.
Skims, the shapewear brand founded by Kim Kardashian, is expanding into men’s wear, tapping into the demand for higher quality and more comfortable options in this market.
Deep dives
Electric vehicle industry faces challenges as demand slows
The electric vehicle industry, once hailed as the future of the auto industry, is showing cracks as demand begins to slow. General Motors and Honda have abandoned their agreement to produce affordable lower-priced EVs, while Hertz is scaling back its big EV plans due to high costs of maintenance. The industry is realizing that mainstream consumers are not fully buying into the electric future yet, mainly due to high price points. This slowdown in demand was unexpected, as the industry assumed that early adopters would pave the way for mass adoption. The auto industry is now facing challenges in making electric vehicles more affordable and addressing concerns over the lack of charging infrastructure.
Men's wear expansion: Skims enters the male market
Skims, the shapewear brand founded by Kim Kardashian, is expanding into men's wear. Despite having a predominantly millennial and Gen Z customer base, Skims aims to tap into the 10% of its shoppers who are men. The brand's move into men's wear is seen as significant, as it demonstrates the demand for higher quality and more comfortable men's underwear options. Skims' expansion into men's wear is expected to be successful, given its strong brand presence and reputation for using high-quality fabrics. However, the success of its shapewear line for men remains uncertain, as this market is currently non-existent.
US states experience major population shifts
Recent US census data reveals significant population shifts, with Texas and Florida experiencing the largest influx of people from other states. These states are attractive to newcomers due to their lower cost of living and lower tax rates compared to coastal areas like California and New York. On the other hand, California and New York are facing significant out-migration, with many residents seeking more affordable housing and lower overall living expenses. These population shifts reflect the changing preferences of individuals who are prioritizing cost of living and financial considerations when choosing where to reside.
Episode 180: Neal and Toby recap why the auto industry is becoming less bullish on the EVs and why driverless cars have hit a bump in the road. Then, the latest impacts from the Israel/Hamas war and UAW labor strikes that aren't done. Next, people are packing up and getting out of California and New York, and Boomers are living their best life. Finally, Kim Kardashian is looking to takeover menswear.