Boomers, Brands, and Market Shifts

This chapter explores the economic power of the baby boomer generation, emphasizing their influence on consumer spending and market trends, especially in healthcare and leisure industries. It also discusses the expansion of Kim Kardashian's Skims into menswear and the broader shifts in the underwear market, highlighting demographic insights and marketing strategies. Finally, upcoming significant events, including a presidential executive order on AI and product launches by major companies, are previewed, setting the stage for potential market impacts.