unu is trying to reinvent urban mobility and improve the quality of life for city-dwellers. With a communications strategy based on emotional appeal, unu is already setting itself apart from the rest of the mobility industry. At the helm, CEO Pascal Blum has developed a company culture in line with this ethos. Talking to Oliver Aust and Lena Carlson about the need to grow as a leader and motivating your team with clear communications, this episode is a guide to emerging from tough times even stronger.