Niche Pursuits Podcast: Find Your Next "Niche" Business Idea! How Erin Hynes Built a Profitable Brand While Working Full Time
Feb 5, 2025
Join Erin Hynes, the award-winning mind behind Pina Travels, as she shares her incredible journey from a full-time job to building a profitable travel brand. Discover how she carved out a niche in responsible tourism while generating $3k/month in side income. Erin discusses her passion for travel, her strategic use of SEO, and the challenges of securing brand partnerships. She also emphasizes the importance of authentic connections and community engagement in her blogging journey. It's a must-listen for aspiring niche entrepreneurs!
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First Success
- Erin Hynes' first success wasn't traffic, but a reader's comment.
- The comment praised the detail in her Mexico travel blog post.
Blogging Goals
- Bloggers prioritize different metrics; some focus on numbers, others on impact.
- Hynes initially prioritized sharing travel experiences, not monetization.
SEO Strategy
- Don't blindly follow SEO trends, focus on user-centric content.
- Hynes' user-focused approach helped her avoid being penalized by Google's Helpful Content Update.