The Key to Unlocking Creative Thinking

Erica Chidi is joined by Pulitzer Prize-winning journalist Matt Richtel, author of Inspired: Understanding Creativity—A Journey through Art, Science, and the Soul. They talk about where creativity comes from, how to harness it, and why the creative process is often embedded with fear. Richtel explains that the fear begins early—around the fourth grade—when kids start internalizing what society deems as right and wrong. They close by discussing the value of mind-wandering and why creativity matters. “It is nature’s way of encouraging us to break through the status quo,” says Richtel.

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