Negotiate Anything James Ontra: Every presentation is a story; every slide’s a scene.
Jan 11, 2025
James Ontra, founder of Shuffler, brings 25 years of expertise in persuasive presentations to the table. He discusses how every presentation is a story, with slides acting as engaging scenes. Uncover the secrets of effective presentation management and its vital role in sales and negotiations. James shares strategies for fostering emotional connections and simplifying presentations for greater impact. Learn how to turn your data into compelling narratives that resonate with your audience and enhance decision-making.
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Presentation Management as a Marketing Tool
- Treat presentations as a crucial marketing tool, just like TV or radio ads.
- Manage presentations effectively to improve sales and build trust with clients.
Marketing-Oriented Presentations
- Consider presentations a marketing opportunity for repurposing materials and ensuring consistent messaging.
- A well-managed slide library allows everyone in the company to easily create up-to-date presentations.
Emotional Storytelling in Presentations
- Connect emotionally with your audience at the start of your presentations, like in movies.
- Use emotional connection to engage the audience and make them receptive to data and logic.
