Anthony Marshall discusses his book “The ROI of Thought Leadership.” Anthony is the Senior Research Director of Thought Leadership at IBM's Institute for Business Value where he leads a global team of industry experts, statisticians, economists, and analysts who produce data-driven insights on various industries, technologies, and management practices. Listen for three action items you can use today.

Host, Kevin Craine

Do you want to be a guest? https://Everyday-MBA.com/guest

This episode is supported by the Naveen Jindal School of Management