Everyday MBA

Matt Salem talks about his book, co-authored with Alex Hunt, unPACKED: Predict Packaging That Sells, and the behavioral science of decision-making. Matt is SVP at Behaviorally, a market-research and data intelligence firm that helps organizations understand what drives consumer choice. Host, Kevin Craine Do you want to be a guest? https://Everyday-MBA.com/guest Do you want to advertise on the show? https://Everyday-MBA.com/advertise

Kevin Perlmutter talks about his book “Brand Desire” and ways to harness the power of neuroscience and emotional insights to create deeper, more meaningful brand connections. Kevin is the founder of Limbic Brand Evolution and a leading expert in emotional brand strategy. Listen for three action items you can use today. Host, Kevin Craine Do you want to be a guest? https://Everyday-MBA.com/guest Do you want to advertise on the show? https://Everyday-MBA.com/advertise

Amy Osmond Cook talks about her book The RevOps Advantage and how to maximize your revenue potential. Amy is the co-founder and Chief Marketing Officer of Fullcast – a RevOps platform for planning and executing go-to-market strategies. She’s an expert in aligning marketing, sales, and operations for strategic growth. Listen for three action items you can use today. Host, Kevin Craine Do you want to be a guest? https://Everyday-MBA.com/guest Do you want to advertise on the show? https://Everyday-MBA.com/advertise

Dr. Robin Hills talks about his book “The Authority Guide to Emotional Resilience in Business” where he shares some important strategies for building resilience and leading more effectively through the power of emotional intelligence. Listen for three action items you can use today. Host, Kevin Craine Do you want to be a guest? https://Everyday-MBA.com/guest Do you want to advertise on the show? https://Everyday-MBA.com/advertise

Paul Cheetham discusses strategies for businesses following the Federal Reserve’s recent interest rate cut. Paul is the CEO and founder of Vanla Group, a business advisory firm serving small- and mid-sized companies. He is an expert in M&A, business valuation and growth strategies. Listen for three action items you can use today. Host, Kevin Craine Do you want to be a guest? https://Everyday-MBA.com/guest Do you want to advertise on the show? https://Everyday-MBA.com/advertise

Mita Mallick talks about her book The Devil Emails at Midnight.” Mita is a Wall St. Journal and USA Today bestselling author, a contributor to Harvard Business Review, and an authority on inclusive leadership and workplace culture. Listen as she examines what good leaders can learn from bad bosses. Host, Kevin Craine Do you want to be a guest? https://Everyday-MBA.com/guest Do you want to advertise on the show? https://Everyday-MBA.com/advertise

Doug Crowe discusses authoring a book in the age of AI. Doug is an accomplished author, writer’s coach, and former senior correspondent at Newswire. He first joined us way back in July 2015 on Episode 21, where we discussed his book “Author Your Brand.” Today, he specializes in helping authors and top execs navigate the intersection of AI, storytelling and leadership. Listen for three action items you can use today. Host, Kevin Craine Do you want to be a guest? https://Everyday-MBA.com/guest Do you want to advertise on the show? https://Everyday-MBA.com/advertise

Matty Graham, Managing Director at Rise Labs specializing in AI and Web3, shares his vision of AI agents as digital twins handling financial tasks. He discusses the evolution of commerce through automation and cryptocurrency, highlighting consumer trust and regulatory needs. Misconceptions around technology's morality are tackled, emphasizing that outcomes depend on governance. Matty also dives into how blockchain could support AI economies and urges executives to strategize for rapid tech adoption in their industries.

Sunny Singh, founder of Adobo Fresh Burrito Franchising, discusses his unexpected transition from healthcare to the restaurant world. He shares how skills from his previous career helped him identify market gaps and succeed in franchising. The conversation dives into the importance of resilience and dedication in running a franchise. Sunny reveals misconceptions newcomers often have, emphasizing hard work and research. Listeners will also appreciate his actionable insights that can lead to tangible improvements in their own business ventures.

Karen Hastie traded a quiet retirement after running a successful retail business for over 30 years for the thrill of launching a tech startup at age 60. She founded the Chamber Perks App to help local businesses grow. Listen as Karen shares some practical strategies to build success as a late-in-life entrepreneur. Host, Kevin Craine Do you want to be a guest? https://Everyday-MBA.com/guest Do you want to advertise on the show? https://Everyday-MBA.com/advertise