Everyday MBA

Lance Bachmann discusses his Build It to Sell It Playbook and strategies to build, scale, and sell your business...and repeat. Lance has helped over 1,000 contractors build their success by implementing systems and sales engines that make businesses exit-ready. Listen for three action items you can use today. Host, Kevin Craine Do you want to be a guest? https://Everyday-MBA.com/guest Do you want to advertise on the show? https://Everyday-MBA.com/advertise

Andres Lares talks about his book, co-authored with Jeff Cochran and Shaun Digan, "Persuade" and a four step process to influence people and decisions. Andres is Managing Partner at the Shapiro Negotiations Institute and a guest lecturer at Johns Hopkins University. He coaches high-stakes negotiations for the NFL and NBA, as well as in business sectors like real estate, media, banking, and pharmaceuticals. Host, Kevin Craine Do you want to be a guest? https://Everyday-MBA.com/guest Do you want to advertise on the show? https://Everyday-MBA.com/advertise

Kate Lowry, a Silicon Valley veteran and CEO coach, shares her insights on thriving under fear-based leadership. She defines fear-based leadership and discusses its negative impact on innovation. Kate describes how to identify intimidating bosses and offers practical strategies for managing such environments. She highlights societal factors contributing to this trend and emphasizes the importance of building resilience. With actionable tips like defining non-negotiables, Kate empowers listeners to navigate these challenging dynamics effectively.

Matt Salem talks about his book, co-authored with Alex Hunt, unPACKED: Predict Packaging That Sells, and the behavioral science of decision-making. Matt is SVP at Behaviorally, a market-research and data intelligence firm that helps organizations understand what drives consumer choice. Host, Kevin Craine Do you want to be a guest? https://Everyday-MBA.com/guest Do you want to advertise on the show? https://Everyday-MBA.com/advertise

Kevin Perlmutter, founder of Limbic Brand Evolution and author of Brand Desire, dives into the transformative power of neuroscience in branding. He highlights why traditional strategies often neglect emotional connections and introduces the concept of shared emotional motivation. Kevin shares innovative approaches to gather emotional insights beyond typical surveys and outlines three steps—Focus, Connect, Evolve—that spark brand desire. He emphasizes asking key questions to truly understand customer emotions and leveraging unique strengths for impactful brand strategy.

Amy Osmond Cook talks about her book The RevOps Advantage and how to maximize your revenue potential. Amy is the co-founder and Chief Marketing Officer of Fullcast – a RevOps platform for planning and executing go-to-market strategies. She's an expert in aligning marketing, sales, and operations for strategic growth. Listen for three action items you can use today. Host, Kevin Craine Do you want to be a guest? https://Everyday-MBA.com/guest Do you want to advertise on the show? https://Everyday-MBA.com/advertise

Dr. Robin Hills talks about his book "The Authority Guide to Emotional Resilience in Business" where he shares some important strategies for building resilience and leading more effectively through the power of emotional intelligence. Listen for three action items you can use today. Host, Kevin Craine Do you want to be a guest? https://Everyday-MBA.com/guest Do you want to advertise on the show? https://Everyday-MBA.com/advertise

Paul Cheetham discusses strategies for businesses following the Federal Reserve's recent interest rate cut. Paul is the CEO and founder of Vanla Group, a business advisory firm serving small- and mid-sized companies. He is an expert in M&A, business valuation and growth strategies. Listen for three action items you can use today. Host, Kevin Craine Do you want to be a guest? https://Everyday-MBA.com/guest Do you want to advertise on the show? https://Everyday-MBA.com/advertise

Mita Mallick talks about her book The Devil Emails at Midnight." Mita is a Wall St. Journal and USA Today bestselling author, a contributor to Harvard Business Review, and an authority on inclusive leadership and workplace culture. Listen as she examines what good leaders can learn from bad bosses. Host, Kevin Craine Do you want to be a guest? https://Everyday-MBA.com/guest Do you want to advertise on the show? https://Everyday-MBA.com/advertise

Doug Crowe discusses authoring a book in the age of AI. Doug is an accomplished author, writer's coach, and former senior correspondent at Newswire. He first joined us way back in July 2015 on Episode 21, where we discussed his book "Author Your Brand." Today, he specializes in helping authors and top execs navigate the intersection of AI, storytelling and leadership. Listen for three action items you can use today. Host, Kevin Craine Do you want to be a guest? https://Everyday-MBA.com/guest Do you want to advertise on the show? https://Everyday-MBA.com/advertise