Consulting Success Podcast
Prospecting & Direct Outreach Strategies For Consultants In 2024 With Maarten van Kroonenburg: Podcast #330
Jun 24, 2024
Maarten van Kroonenburg discusses prospecting strategies, government contracts, automated systems, and niching services for consultants. Learn about building lasting companies, team composition, lead generation, networking, and transitioning to focus on corporates. Discover the benefits of LinkedIn and podcast support for business growth.
43:08
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Quick takeaways
- Niche services to stand out from competitors and win government contracts.
- Implement tiered prospecting approach for personalized campaigns and effective lead generation.
Deep dives
Shifting Focus to Corporate Clients
The business, primarily focusing on corporate clients, aims to assist innovation teams within corporations facing challenges in scaling ventures and startup investments. By identifying corporate clients struggling to gain traction, the company positioned itself as a solution provider. Originating from struggles with acquisitions and subsequent strategic shifts, adaptation to corporate innovation landscapes allowed for more extensive business-building opportunities.
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